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CASL: Examples of Express and Implied Consent

Permission, and how it’s defined, is the big difference between CAN-SPAM and the Canadian Anti-Spam Legislation (CASL).

CAN-SPAM allows you to purchase a mailing list and send to the people on that list, so long as you provide them with an unsubscribe mechanism. On the other hand, CASL requires that you be able to prove that the people you’re sending emails took a specific action that gave you permission to contact them.

CASL further differentiates between two types of permission: Express consent and Implied consent.

You can also print out the examples, and keep them handy:

CM_Examples_Express-vs-Implied

Download the infographic

Still have questions about the new Canadian Anti-Spam legislation?

CASL: A guide to understanding Canada’s New Anti-Spam Legislation:  Read online – Download

More information about CASL:

Note: Most email marketing service providers, like CakeMail, have already taken all the steps necessary to ensure you comply with international anti-spam laws and in many cases, their terms of use go above and beyond the requirements of the law – for example, by prohibiting the use of rented or purchased lists. In all cases, you must comply to the terms of use of the email marketing service provider you choose and to the anti-spam legislation that applies to you.

Disclaimer: This information is to help you better understand the requirements for compliance to CASL, the new Canadian anti-spam legislation that will be coming into full force on July 1st, 2014. It is not legal advice, nor should it be used instead of said legal advice.

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Author Mireille Tessier

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