Some great things we’ve been sharing & reading around the CakeMail office lately.
Have you RSVPd for #CCMTL?
We’re getting ready for this weekend’s Cupcake Camp Montreal, an event we’re sponsoring for the second year in a row. With a logo like ours, and an event that currently has more than 16,000 (!) cupcakes donated to raise money for two great charities, how could we not?
Wondering about your campaign’s ROI?
This Euro-based email ROI calculator from Toddle might help!
Free Webcast: Improve Relevancy & Deliverability of Your Campaigns
A totally free webcast put on by Marketing Sherpa, running this Wednesday (November 17th).
Get Started with Segmentation
Two ways you can start segmenting and communicating with your lists and a good reminder of segmentation basics: “right person, right message, right time.” (via Tamara Gielen’s Be Relevant! blog)
6th Annual Email Marketing Awards
Another goodie from Marketing Sherpa. Did your team create a fantastic campaign this year? You have until December 3rd to enter.