Industry news

Ideas worth blogging – 2008/07/08

Sneak Peak : new whitepaper on Subject Lines
– Shorter subject lines optimise open rates
– Longer subject lines tend to optimise click and click-to open rates.

Reduce Bounce Rates: Fight for the Second Click
Different traffic sources imply different reasons for why visitors might immediately leave your site. Design to keep deep-link followers engaged through additional pageviews. – From Usability Guru Jakob Nielsen

New Chart: Transactional Emails – a Missed Opportunity
Your customers open and read transactional emails – shipping notices, receipts, statements, etc. – far more regularly than typical communications. That’s why it is a missed opportunity for many marketers who don’t add complementary products or offers to these service messages.

100 Welcome Messages

100 welcome messages picked by a designer. With screen shots.

Five Questions to Ask During Your Mid-Year Email Review
Karen Gedney talks about a mid-year review that she will be doing for one of her email marketing clients.

The Cupcake of the Week:
Maple Syrup and Gooseberries Canadian Cupcakes 😉

Author Isabel Lapointe

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