Isn’t all email “Email Marketing” ?[Infographic]

By October 1, 2014 No Comments

It’s a question we often hear: Isn’t any email you write to promote your business a de facto “marketing” email? Why use a specialized service to send out newsletters?

The fact of the matter is, Gmail, Outlook and all those other services are meant to send emails to just a handful of people. Not to a list of hundreds.

Plus, a professional service gives you precious insight into what people liked when they got your email – in other words, it will show you who opened it, who clicked and who no longer wants to get emails from you.

Still not convinced? Here’s a non-exhaustive list of reasons why you should avoid sending newsletters from your personal email address:

Isn't all Email "Email Marketing"?

Try it for yourself: open a free CakeMail account and send a newsletter to 5 of your colleagues, friends or family members. Come back in a day or two later to see who opened it (and how often), where they were when they read it and if they clicked on the email.

Please wait...

Author Mireille Tessier

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