There has been a lot of looking back at last year since we entered 2017. And with good reason. We’ve entered the new year with a fair amount of trepidation. But there are also plenty of good things ahead: emerging trends, new technology and fresh ideas.
To whet your appetite, here are some of our favourite articles about what to expect in tech and digital for the coming 12 months and beyond.
Twitter does an awkward limbo
Oh Twitter. What are we going to do with you? Not so long ago you were a fresh place for clever people to share ideas. Then along came trolls, management changes, a less-than-exciting IPO, and rumours of an imminent sale. Wired looks at Twitter’s recent past, and speculates on what’s next for the network in 2017.
…in spite of its mess, there’s still a lot to value in Twitter. No other social network has built up quite the same kind of cultural currency—and for good reason.
The marketer’s quick and dirty CES summary
You’re either completely oblivious to the annual Consumer Electronics Show, or it’s the mind-blowing geek extravaganza you wait for with baited breath the other 11 months of the year. Just like that, CES came and went last week with its usual gadgetry fanfare. Even if you aren’t into gear, it’s crucial for marketers to watch the trends that CES brings to the surface. AdWeek unpacks the way tech will influence the way we live in 2017.
We all know new technology can disrupt old behaviors. But so often the experiences enabled by technology are what create a new set of expectations for consumers.
Contextual email content in action
The new year turns over and you’re in the thick of it again, trying to generate new ways to get your subscribers’ fickle attention. Business 2 Community is here to help, with some inspiring and imminently borrowable examples of how brands have integrated contextual content into their newsletters. We love them all… maybe a little too much.
It became clear that a solid strategy coupled with the right technology was no longer just an ideal – it’s absolutely necessary for any successful brand.
Make it a good year
It’s time for all of us to roll up our sleeves and dive into this new adventure that is 2017. Let’s share and explore emerging trends and technologies, and build things that inspire and delight.
What have you read that got you excited about the year ahead? Share your links; maybe we’ll feature them in February’s edition.