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Mailing address in emails

By December 14, 2012 No Comments

Tags for Mailing Addresses Make CASL Compliance Easier

In August, we discussed why you need to include a mailing address in your emails.  The latest Compliance and Enforcement Information Bulletin (CRTC 2012-548) points out that:
“… a [Consumer Electronic Mail] must set out, among other things, the mailing address of the person sending the message or, if different, the mailing address of the person on whose behalf the message is sent …”

CakeMail wants to keep things simple for you.  That is why, even before the Canadian Anti-Spam Legislation (CASL) comes into force, addresses will automatically be added to the footer of all emails sent with CakeMail using the official Tags.  If the tags cannot be found within the email, they will automatically be inserted in the email footer.

What this means for you:

Use the Full Address Field to input your address
  • Automatic compliance with Canadian Anti-Spam Legislation (CASL)
    But I’m not in Canada!
    The legislation applies to all emails sent via a Canadian IP – so it applies to all emails from CakeMail. Other countries, such as the UK, Australia and the US also enforce legislation to have the physical address or other such identifying tag present within an email for commercial use.
  • You will no longer need to input the address in plain text
    What happens if I type in the mailing address in plain text?
    CakeMail won’t recognize the address, and thinking it’s helping, will add the tags.  You can easily avoid showing your address twice by using the official tags
  • You’ll never forget to add the address again
  • You maintain your reputation as a reliable marketer
  • Some content filters scan for addresses, blocking emails that don’t have physical addresses, so it will help improve deliverability
  • You might get a postcard from your customers because now they have your mailing address

Well, you might not get a postcard. But keep your relationships strong and the dialogue lively, and you never know what might happen.

Until then, keep on CakeMailing!

Note: If you use HTML to prepare your emails, the proper code is [CLIENTS.ADDRESS]

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Author Mireille Tessier

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