CakeMail Guide to Understanding Email Deliverability

By November 24, 2010 One Comment

We’ve alluded to it a few times over the past few weeks, and we’re excited to share the news that we’ve just released a new CakeMail whitepaper all about email deliverability.

Understanding Email Deliverability: A Guide to Best Practices in Email Marketing is your reference for best practices in email marketing and it’s full of valuable information about writing great content, building great lists, and most importantly, building a great reputation.

Some of the topics we cover are:

  • How do I make sure my email doesn’t go to the junk folder?
  • How do I avoid spam complaints?
  • How do I coach my clients on building their list(s)?
  • What is a Spam trap?
  • Is my content affecting my delivery?
  • How does engagement affect my reputation?
  • How do I effectively track my results and use them for future campaigns?
  • Are there anti-spam laws that apply to me I need to worry about?
Understanding Email Deliverability

Getting your email marketing messages to your target audience is about more than just writing an email and hitting send. It’s a complex process that relies heavily on reputation, valuable content that engages recipients, a contact list full of subscribers who want to receive your email and a skilled interactive marketing delivery platform to get it there. But how do you build a solid reputation as a sender? What steps can you take to keep your emails arriving in people’s inboxes instead of their junk or spam folders? How can you ensure your clients are happy and getting the most from their marketing campaigns?

This guide helps to answer all of those questions and is a must read for the holiday email marketing season. Download your free copy today!

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Author Kevin Huxham

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  • […] a more complete list, check out our Guide to Understanding Email Deliverability here. Take Away: If people don’t want to receive your email or never wanted to receive it in the […]

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