# The Ultimate Checklist Before You Send your Email

- Date: 2022-01-04
- Category: Best Practices / Email Marketing
- Canonical URL: https://www.cakemail.com/blog/post/the-ultimate-checklist-before-you-send-your-email
- Language: en

## General information

☐ From Name and Email: Is the sender recognizable?

☐ Reply-to address: Is it a real email? (check for typos or unwanted spaces) and [avoid noreply](https://www.cakemail.com/blog/post/noreply) and [role accounts](https://www.cakemail.com/blog/post/role-account).

☐ Subject: Make sure you have no typos in your subject and that it’s explicit. [Optimize your subject line](https://www.cakemail.com/blog/post/subject-lines-dos-and-donts).

# If you use merge fields:

☐ Preview as: Check at least 3 different contacts to make sure the information displays properly

# Header:

☐ Do you have the link to show the email on the browser?

☐ Do you explain that the subscriber signed up for the newsletter?

# Email body:

☐ Do all the images display properly?

☐ When you mouse over the images, is there a clear alternate text that pops up?

☐ Do all the links work?

☐ Do the links bring you to where they are supposed to land?

☐ Are special characters displaying properly?

# Footer:

☐ Do you have a mandatory unsubscribe link \[UNSUBSCRIBE\]?

☐ Do you have the \[CLIENT.ADDRESS\] tag? Does your address appears correctly?

# Test:

☐ Send yourself a test email (you might also want to send it to a second email of yours or a friend to check for typos) so you can see what your recipients will see.

☐ Make sure to test the text version as well as the HTML version of your email.

☐ Send yourself another test after you changed something.

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