Reach them, Speak their Language: Email in Recession part 1

In a ‘Chart of the week’ taken from MarketingSherpa’s most recent issue of the annual Email Marketing Benchmark Guide, their team has put the focus on the international market during this difficult economic period. Now is a good time to really start thinking globally: “Building an international clientele can help insulate your organization from localized economic slumps.”

We would also like to add that email is a comparably economical marketing tool that you can easily adapt locally to reach different cultures and languages globally. Email is an incredibly efficient way to communicate with people all around the world who are (or could be!) interested in your products or services.

Even though email subscribers are often from all around the globe, international email marketing is a priority for only a third (34%) of the respondents to the survey conducted by MarketingSherpa, with 15% describing it as a ‘high priority’. 37.5 % said “it is on their radar but no plan” to use it and 34% are not even close to using email marketing yet. More info on the chart: Slow Rate of Adopting an International Email Focus Creates Big Marketing Opportunities Overseas.

CakeMail has been ‘thinking globally’ from its conception, welcoming any language to be translated (even non-Latin characters can be displayed!). We will soon be releasing new languages, translated and adapted from partners dedicated to speaking their clients’ language. We are very proud of it. We are sure our clients and their clients are too.

Review your lists to reach those customers wherever they are. And speak their language. Because “when it comes to thinking globally, there’s no time like the present.”