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The Icing News: Spam reflections, a book to heal malaria

By September 7, 2011 No Comments

A toxic misunderstanding that could kill your response rates
Email marketing is not advertising. Email is not direct mail. The problem is making sure everybody understands that.

What is spam, really?
On the same idea, an interesting reflection about what spam is: “SPAM from the perspective of the recipient is different as it’s up to the recipient to determine if it is or isn’t.”

Can a book heal malaria?
New Seth Godin social initiative: a book with thinkers we like, where all the profits are going towards buying nets to protect kids from mosquito bites. 25$ for the printed version, or 20$ for the Kindle edition. Not a big investment for the chance to save a life.

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Author Isabel Lapointe

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