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The Icing News: Email Remains ROI King, New Hotmail Functions for Newsletters

By October 11, 2011 No Comments

Hotmail’s new functionalities can affect your deliverability
More then ever, you have to make sure your subscribers love you!
Among the features:
– Hotmail is automatically adding a special category for newsletters
– One-click unsubscribe function directly into Hotmail
– A ‘Sweep’ function: clean up your mail and remove all the old newsletters from that sender, and finally send any new ones that come in to your junk mail until the sender takes you off their list.

Some advice for Launching a New Newsletter to Existing Subscribers

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Author Isabel Lapointe

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