How Email Works… (and why you have bounces)
An interesting “behind the scenes” look at how email travels and how MTA’s communicate – and why you have bounces.
Marketing Sherpa: Top Email List Building Tactics
A free 12-page report on List Building Tactics.
Eloqua’s Chart of the Week: How Many Form Fields are Too Many?
As you would expect, the less fields required, the less friction for submission. “There is much as 16 percentage points of variation between using 2 fields and 15 fields.”
– The majority of forms: 5 to 10 questions, for an average 40% conversion rate.
October is cyber-safety month. Canadian Government has launched a website on the topic.