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The Icing News: marketing advice from the past & how to destroy your email program

By August 10, 2011 No Comments

Some serious topics turned into pleasant advice in this week’s icing news. Read these quotes, view the presentations & videos, and learn how to be a better email marketer.

The consumer isn’t a moron; she is your wife.
And some other advice like this by David Ogilvy, coming from an older era of marketing though it applies to modern marketing too. A fun, but thoughtful article from Daniel Burstein, Director of Editorial Content at MECLABS

How to destroy your email program
Some of you might have some clients who already are doing this perfectly. This very cool presentation from Andrew Kordek, Chief Strategist at Trendline Interactive, is ‘a bit old’ but, unfortunately for some companies, still up to date.

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Author Isabel Lapointe

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