DeliverabilityProduct

Using Unsubscribe and Physical Address Tags

By December 13, 2011 No Comments

In compliance with Canada’s New Anti-Spam Law (Bill C-28), The CAN SPAM ACT of 2003 and CakeMail’s existing Anti Spam Policy all senders using our service MUST include the physical postal address of the sender in their email, along with an unsubscribe tag. Not only is it illegal to send commercial-based email without a valid postal address, it goes against Sender Best Practice of not showing proper accountability to the recipient.

The receiver should be able to readily contact the sender (by any means possible) if they no longer wish to be contacted via email. Failure to adhere to this policy will result in the termination of your CakeMail account.

In order to protect you (and us!) from this happening, we have modified our existing detection system to alert us so we can properly resolve this issue before it happens. In CakeMail 3.2, the system automatically searches for both an unsubscribe and an address tag. If they are not detected, you will not be able to move forward and schedule your campaign.

The user attempting to schedule the campaign will be notified immediately, and if the physical address is missing, you’ll have the option of entering the information in a pop up. Once the information has been edited, the tag will be added automatically for you in the footer of the email. (You will also be notified that the unsubscribe tag is missing and that process will be automatic as well)

 

Please wait...

Author Kevin Huxham

More posts by Kevin Huxham