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Deliverability

  • Authenticating your email address with DKIM/SPF

  • Difference between opt-in and double opt-in

  • Use my own domain in the sender email address – recommendations

  • How do I ensure deliverability for my clients?

  • Spam complaints and how to avoid them

  • Feedback loops

  • [v3,5] Include a physical address in your campaign

  • CAN-SPAM Compliance

  • Understanding and resolving account suspensions

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