Detailed Statistics


This statistics show you how many and who has opened your email to view it. A good open rate would be around 15-40%.


This option allows you to see who the campaign has been sent to. In other words (List)-(bounces)=(Sent)


The unopened tab will allow you to see how many subscribers and who has not yet opened your campaign. Please note that this statistic will change as time progresses and customers open your email.

Calculation of clicks

There is one type of open, but 2 different types of clicks. When a campaign is open, it means people can click on links afterwards. Click on sent is the amount of people that click on the total amount of sent. Click on open is the total amount of click on the total amount of open.

A campaign was sent to 196 contacts.
47  people opened it : the open rate is 24% (47/196)
10 people clicked the in the campaign
click on sent: 10 rate is 5%  (10/196)
click on open: 10: rate is 21%  (10/47)


This is where you can see which email addresses have bounced. There are many types of bounces such as hard-bounces, soft-bounces, email blocked and much more.

A bounce occurs when a newsletter is not delivered to a recipient. A “soft” bounce is a temporary error that does not result in the removal of the recipient from the mailing list but may delay delivery to that person. A “hard” bounce is an undeliverable message resulting from an email address or domain that is determined to be unreachable after a single attempt.

Soft bounce (bounce_sb)

A soft bounce is an e-mail message that gets as far as the recipient’s mail server but is bounced back as undelivered before it gets to the intended recipient. This might happen because the recipient’s inbox is full and it may be deliverable at a later time. After three delivery attempts, it will become a hard bounce.

Transient bounce (bounce_tr)

A transient bounce is often generated by the sender’s email server which indicates that a message could not be delivered but the server is still trying. Usually, a transient bounce can be safely ignored. You might receive the following message: Warning: message still undelivered after 4 hours. Will keep trying until message is 2 days old.

Address Change (bounce_ac)

An Address Change response means a recipient has changed their address and is sending an automatic reply to notify senders of their new address.

AutoReply (bounce_ar)

Auto-Replies (generally in the form of an out of office notice) are usually sent by a recipient’s email client. Unlike bounces, these indicate that an email recipient is temporarily unavailable. These notifications are useful when sending time-sensitive information to recipients, as they serve to alert you that the recipient may not see it until later. These can otherwise be safely ignored.

Challenge/Response (bounce_cr)

A Challenge/Response reply is a message sent by special filtering software installed by the recipient designed to accept messages from only senders they know. This type of filter automatically sends a reply with a challenge (a question or required action) to the sender of the e-mail. If the challenge is not completed correctly, the message is not delivered.

DNS failure (bounce_df)

The email server is temporarily unable to deliver your message to an email address because of a DNS problem.

Hard Bounce (bounce_hb)

A hard bounce is an e-mail message that has been returned to the sender because the recipient’s address is invalid. A hard bounce might occur because the domain name doesn’t exist or because the recipient is unknown.

Email blocked (bounce_mb)

Indicates that the recipient’s email server is blocking email from your email server. You may see the following messages returned to you:

– 550 Message REFUSED by peer
– 552 Blocked by filters

Mailbox is full (bounce_fm)

The email server is temporarily unable to deliver your message to the recipient email address because the recipient’s email box is full.


The unsubscribe tab allows you to see how many and who has unsubscribed from your emails.

Spam reported

Anyone who has clicked on spam in their personal inboxes will appear here.


Anyone who has forwarded the campaign by clicking on the forward to a friend link generated by Cakemail will appear here.


Anyone who has clicked on any link in your campaign will appear here. You can filter the view to see who has clicked on a specific link and how many times too.


All the data in your detailed statistics can be exported as a csv file. This will allow you to store all the different information on your computer without having to log into cakemail by exporting all the different statistics you need.

Newsletter details

HTML Version

The HTML version will allow you to see what the campaign looked like once it was sent using all the design elements you have created and placed

Text version

The text version will allow you to see what customers see when they look at the campaign without any design elements. This is put into place for clients who do not allow the HTML version for your campaign to be downloaded.


The heatmap allows you to see where customers have clicked the most. This can give you further insight on what design elements are working and which ones are not.

A heatmap is a visual representation of link activity in your newsletter. You will see colors above each link, highlighting how many times a link was clicked. Colors range from dark blue to bright red:

For example, if a total of 100 contacts clicked on your newsletter, each link will be highlighted accordingly to which percentage of them clicked on a link:

  • If 0 to 45 of them clicked on a link it’s highlighted in dark blue
  • If between 45 and 55 of them clicked on a link it’s also highlighted in aqua
  • If between 55 and 65 of them clicked on a link, it’s also highlighted in green
  • If between 65 and 95 of them clicked on a link, it’s also highlighted in yellow
  • If more than 95 of them clicked on it, it’s also highlighted in red

You can also download a snapshot of either the Heatmap or the actual HTML newsletter as it was sent as a PNG file.

[Total: 2    Average: 5/5]
Updated on July 31, 2018

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