Difference between deleting and unsubscribing a contact

Note: Deleting or unsubscribing a contact won’t affect sent campaign reports.

Deleting

• Contacts can only be deleted from within Cakemail
• Contact will be removed from list
• All data and list activity will be deleted
• Contact will be added again if imported using a list
• If contact signs up again, previous history will not be available

This will not affect past campaign reports.

Unsubscribing

• Typically done by the contact using an unsubscribe link
• Contact will be removed from list
• All data and list activity will be stored in your Unsubscribed contacts list
• Contact will not be added if imported using a list
• If the contact signs up again, all of their contact history will be available