Fallback in merge fields

You are able to add merge fields in your campaign, as well as add any personalized fields you might have set up for a subscriber list. When adding a custom field, you can specify a personalization tag for that field. Whenever you add these tags to a campaign and send it to that list, those fields will be populated with the subscriber’s information.

Here is how it works:

Say that you want to add a fallback field (that is, a field that will be populated if the field the data comes from is left empty for any subscribers:

[field name,fallback]


[firstname,there] – would pick the field [firstname] and populate it with the information available on your list, and if empty, would use there instead.

So Hi [firstname,there], could read: ‘Hi Alex,’ or ‘Hi there,’

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Updated on June 22, 2018

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