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High number of complaints/bounces/unsubscribes

Complaints, bounces, and unsubscribes all indicate the health and overall quality of a list. They are not only a direct representation of how happy your recipients are in receiving your emails, but they serve as a “report card” for your email marketing practices as a whole.

If engaging content is sent regularly to a list of people who are waiting to open the email, these numbers should be 0 (or very close to it). Each complaint or hard bounce generated is a mark against the account. If someone unsubscribes from a list, they are indicating to a sender that the email sent are no longer of any interest to them.

This is how we monitor your account:

  • Complaints
    • Expected results: 0.10%
    • Should never exceed: 0.25%
  • Hard bounces should never exceed 5%
    • Expected results: 0% – 1%
    • Should never exceed: 5%
  • Unsubscribes should never exceed 1%

Campaigns will be marked with either yellow or red under the Campaigns tab, indicating you that levels are increasing. Yellow indicates a moderate bounce/spam rate level, while red indicates you are at a critical level.

Keep in mind that ISPs look at these numbers too. If nothing is done and this trend continues, it is only a matter of time before your emails get sent to a recipient’s junk folder and/or blocked permanently rather than to their inboxes.

More information:

[Total: 0    Average: 0/5]
Updated on October 11, 2018

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