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  4. Spam complaints and how to avoid them
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  3. Deliverability
  4. Spam and bounces
  5. Spam complaints and how to avoid them
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  3. Deliverability
  4. Spam complaints and how to avoid them

Spam complaints and how to avoid them

Recipients who flag your mail as “Spam” or “Junk” have the greatest impact on your reputation as a sender. It is essential you avoid this at all costs by delivering great and relevant campaigns to recipients who want to receive it.

To avoid complaints, you should:

  • Never use a purchased, harvested or “scraped” list of any kind
  • Ideally, they should have opted in to the list; at the very least, make sure you have a direct relationship with every single address on your list – ie, avoid sending on behalf of a third party
  • Make your sign-up process clear, explaining what someone is signing up for, when they will start receiving emails, and how often they can expect to hear from you; you can also include this information in the confirmation email you send.
  • Use a consistent sender name and email address
  • Use a subject line that truthfully describes the content of your email
  • Honor all opt-out requests immediately
  • Abide by the rules of CAN SPAM and the spam laws of the country you reside in
  • Keep your list up to date
  • Don’t reactivate old addresses
  • Send emails on a regular basis

If you comply with all of these rules, you’re off to a great start. To make things even better you’ll want your list (and the messages you send to them) to be both segmented and your content to be well-targeted.

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Updated on July 12, 2018

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