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To help you understand the details of your report, here are the specifics of your reporting details:
At a glance newsletter statistics
Clicked - Sum of unique email addresses that clicked on any link within an email, divided by the number of emails opened.
Spam Reported - Number of people who flagged a newsletter as unsolicited email.
Unsubscribed - Number of requests made by contacts to be removed from a specific list.
The activity graph shows the evolution of opens and clicks within the most active hours after which an email is sent.
Opened: List of email addresses that opened the newsletter and the number of times they opened it.
Sent: List of email addresses to whom the newsletter was successfully sent to
Bounced: List of email addresses that had a bounce error
Unsubscribed: List of email addresses that requested to be removed from a list
Spam reported: List of email addresses that reported your email as spam
Forward: List of email addresses that forwarded your email. This is done with the
Clicked: List of email addresses that clicked on a link in your newsletter. Can also be filtered for each link.
List of links with the count of individual emails that clicked on it, and the click through rate.
A heatmap allows you to see link activity in your newsletter by highlighting how many times a link was clicked using a cold-to-warm color scheme (violet, blue, green, yellow, orange, and red) - the more times a link was clicked, the warmer the color (red).