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To help you understand the details of your report, here are the specifics of your reporting details:

At a glance newsletter statistics

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  • Opened - Sum of unique email addresses that opened the email (displayed images) and those that clicked on a link within the email, divided by the number of people the email was sent to.

  • Clicked - Sum of unique email addresses that clicked on any link within an email, divided by the number of emails opened.

  • Bounced - A message that doesn’t get delivered promptly. Various reasons may affect the delivery of a newsletter, and most bounce messages are returned with information on the error.

  • Spam Reported - Number of people who flagged a newsletter as unsolicited email.

  • Unsubscribed - Number of requests made by contacts to be removed from a specific list.

Activity Graph

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The activity graph shows the evolution of opens and clicks within the most active hours after which an email is sent.

Detailed Statistics

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  • Opened: List of email addresses that opened the newsletter and the number of times they opened it.

  • Sent: List of email addresses to whom the newsletter was successfully sent to

  • Bounced: List of email addresses that had a bounce error

  • Unsubscribed: List of email addresses that requested to be removed from a list

  • Spam reported: List of email addresses that reported your email as spam

  • Forward: List of email addresses that forwarded your email. This is done with the [FORWARD] tag

  • Clicked: List of email addresses that clicked on a link in your newsletter. Can also be filtered for each link.

Links Clicked

List of links with the count of individual emails that clicked on it, and the click through rate.

Heatmap

A heatmap allows you to see link activity in your newsletter by highlighting how many times a link was clicked using a cold-to-warm color scheme (violet, blue, green, yellow, orange, and red) - the more times a link was clicked, the warmer the color (red).


For more information

Last modified: 
Monday, November 21, 2016 - 03:15