1. Home
  2. Best practices
  3. Never use “noreply” as the sender email address

Never use “noreply” as the sender email address

Senders who use a “noreply@” email as their From address give the impression that they don’t care about feedback.

Email is a two-way means of communication; using noreply@ can prevent important customer feedback to make its way back to you, especially if you don’t give alternate contacts within the body of the email.

How “noreply@” affects deliverability

Steps to take before you stop using a ‘noreply@’

  • Determine who the emails will be from. Keeping your brand’s name as a part of the sender name is a good idea, as is using a human or relevant department
    Examples: Jane, YourCompany – jane@yourdomain.com
    Billing, Your company – accounting@yourdomain.com
  • Send an email informing your customers you will be changing your “from” address shortly:
    • Mention what the new address will be
    • Encourage them to add the it to their Safe Senders or Contact list
    • Mention that you welcome feedback, comments and… replies

Was this article helpful?

Related Articles