It is almost upon us. The Black Friday and holiday shopping rush. There are the obvious ways online retailers prepare, such as creating new offers,…
Chrystian GuyNovember 18, 2019
Up-to-date lists are certainly one of the most important practices to ensure a low complaint rate and a high engagement rate. Don't wait any longer!…
Mireille TessierSeptember 23, 2019
You've worked hard to create beautiful campaigns - now how do you make sure they get delivered? Having a list of subscribers is a good…
Cakemail SupportAugust 26, 2019
Year after year, marketers have reported, on average, a return on investment of $40 for each dollar invested. That’s incredibly efficient and makes emails the…
Cakemail SupportJuly 18, 2019
Our Email Deliverability section is your reference for best practices in email marketing. It's full of valuable information about writing great content, building great lists, and…
Kevin HuxhamJuly 8, 2019
The term “trap” is very appropriate, in that these addresses are out there to catch people either not using proper list building practices, people harvesting…
Kevin HuxhamJune 3, 2019
Today I’d like to help you understand how important your reputation is, explain the different factors involved and what a few of the larger ISPs…
Kevin HuxhamMay 30, 2019
I really don’t think people know how much their complaint rate affects delivery. If I told you 80-90% of delivery related problems are caused by…
Kevin HuxhamMay 27, 2019
Follow this checklist to make sure your communication is optimized and help you improve your email marketing effectiveness. General information ☐ From Name and Email:…
Cakemail SupportMay 23, 2019
What is a Role Account? Role accounts (admin@, support@, sales@) are email addresses that are not associated with a particular person, but rather with a…
Cakemail SupportMay 20, 2019
All the stats you need to check to improve your email marketing effectiveness and stay away from trouble. And a few quick tricks! Opens: Percentage…
Cakemail SupportMay 16, 2019
The first step to take to discover if you’re on the right path is knowing what your destination is. But you know what the goal…
Cakemail SupportMay 13, 2019
A quick refresher on the types of bounces that you can find in your email report. After you've sent a campaign, you can track the…
Cakemail SupportMay 9, 2019
You design your emails to be nice, sleek, and readable in all browsers. And you avoid oversized images, or any other feature that could risk…
Isabel LapointeMay 6, 2019
Small things can make a big difference. Here are a few tips that are quick and painless to implement: (more…)
Mireille TessierMay 2, 2019
Are you planning to send en email blast on May 27th? May 28th may better, but May 26th could potentially be the best! Worldata has…
Cakemail SupportApril 29, 2019
Back in 1996, the world was a different place. There was little in the way of Spam filtering, let alone any real legislation in place…
Kevin HuxhamApril 15, 2019
Here is the continuation of the previous entry about the Top 10 things that will hurt your email delivery. Enjoy! Content The single most influential…
Kevin HuxhamApril 4, 2019
Technology Emails are sent using an MTA (Mail Transfer Agent), which is essentially a piece of software that connects one computer to another to send email.…
Kevin HuxhamApril 1, 2019
Small things can make a big difference. Get five tips that are quick and painless to get more people to open and click on the newsletters…
Mireille TessierMarch 28, 2019
Why are spam complaints so important? Complaints that we receive through our FBLs (feedback loops) show up as "Spam" in our product. While they may…
Kevin HuxhamMarch 25, 2019
Previous posts: Thinking of Using an ‘Old’ List? - Part 1: The Risks Thinking of Using an ‘Old’ List? - Part 2: Prepare your Re-Opt…
Kevin HuxhamMarch 21, 2019
Previous post: Thinking of Using an ‘Old’ List? - Part 1: The Risks Here’s some good advice when preparing your re-opt in email: As with…
Kevin HuxhamMarch 14, 2019
Nowadays people are really trying to get the most out of their email campaigns. This sometimes means going back and using lists you haven’t touched…
Kevin HuxhamMarch 11, 2019
Among all the paperwork I filled at the beginning of school year, one of the most important was the paper that listed people I allowed…
Isabel LapointeMarch 7, 2019
A person's name... is the sweetest sound... in any language. - David Carnegie I have a handful of beloved restaurants that I always recommend to…
Isabel LapointeMarch 4, 2019
Following established best practices will ensure your emails get to your customers’ inboxes… and it’ll avoid high fines associated with noncompliance. By maintaining lively dialogue…
Mireille TessierFebruary 28, 2019
An excellent question! It’s one we get often, but a tough one to answer as every sender is different. Your Inbox placement rate (the number…
Kevin HuxhamFebruary 25, 2019
“What’s a good open rate?” That’s the million dollar question, isn’t it? Here's the short answer: if you’ve asked for permission from everyone on your…
Mireille TessierFebruary 18, 2019
At lunch, the conversation quickly switched to the famous movie from the no-less famous book 50 shades of Grey. We’re a very open-minded group though…
Isabel LapointeFebruary 14, 2019
"How can I build the right list?" It's one of the most frequently asked questions we get - and with good reason. After all, your…
Mireille TessierFebruary 11, 2019
As soon as someone signs up to your mailing list the clock is ticking for you to reach out to them. The longer you wait…
Kevin HuxhamFebruary 4, 2019
Is it ok to change my from address? I get this question from time to time and it’s a good one. I’m always happy to…
Kevin HuxhamJanuary 31, 2019
Hosting an event, whether it’s a trade show, a party or a wedding, involves a lot of attention to detail and organization. From choosing the…
Mireille TessierJanuary 28, 2019
Good food and friends, and a place where they meet, is certain to get tongues wagging. Email is a great way to let people in…
Mireille TessierJanuary 24, 2019
Today, I wanted to talk about blacklists and spam reporting services, also what you can do if you’ve been listed. First off, a lot of…
Kevin HuxhamJanuary 21, 2019
I’ve subscribed to many email newsletters in my life. And I’ve unsubscribed from most of them after a while. Because my hobbies changed, my taste…
Isabel LapointeJanuary 17, 2019
Inspiration can’t be turned on like a lightbulb. So when you’ve determined that you should be sending out a monthly newsletter, what do you do…
Mireille TessierJanuary 14, 2019
We're here to help with you. That's right: there is one thing you can do now that will dramatically improve how you feel now that…
Chrystian GuyJanuary 10, 2019
We don’t want to overwhelm you with MORE resolutions but simply having better email marketing practices can diminish your complaint rate and improve your deliverability,…
Isabel LapointeJanuary 8, 2019
Photo credit: Jo Ann Deasy on Flickr It still amazes me when I see someone using a noreply@ address to send an email, and I…
Kevin HuxhamJanuary 7, 2019
Your emails consistently make it to the inbox and regularly get opened… But no one’s clicking. Sound familiar? There are a couple of things you…
Mireille TessierDecember 31, 2018
Images are ubiquitous in newsletters. Moreover, a lot of emails nowadays seem to feature one large image, to the detriment of text and words. However,…
Mireille TessierDecember 24, 2018
It is important to know the difference between HTML and plain-text emails, and how they affect the delivery and engagement of your campaign. HTML stands for…
Cakemail SupportDecember 17, 2018
Make the most of natural wait times to get people to sign up to your newsletters: (more…)
Mireille TessierDecember 10, 2018
People don’t actively seek out email lists to join. They need to be presented with an opportunity and a reason to sign-up. Every time someone…
Mireille TessierDecember 6, 2018
Last weekend, feeling “Christmas-y”, I went to my favourite tea boutique to get my ‘Christmas tea’ while listening to ‘Christmas music’. Yeah, I know, that’s…
Isabel LapointeDecember 3, 2018
I don’t know about you but, even in 2018, I still receive some of those paper Christmas cards. You know the ones that are really…
Isabel LapointeNovember 26, 2018
When you ask people if they want to receive newsletters from your company, their first thought will typically be “What’s in it for me?” Here…
Mireille TessierNovember 22, 2018