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ContactsEmail marketer tipsList management

50 Shades of Consent

At lunch, the conversation quickly switched to the famous movie from the no-less famous book 50 shades of Grey. We’re a very open-minded group though…
Isabel LapointeFebruary 14, 2019
People with checked signs infront their faces. Photo by rawpixel.com from Pexels ContactsEmail marketer tipsList management

A Quick Guide to Building the Right Kind of Contact List

"How can I build the right list?" It's one of the most frequently asked questions we get - and with good reason. After all, your…
Mireille TessierFebruary 11, 2019
Best practicesDeliverabilityList management

Curse of the Stale List

As soon as someone signs up to your mailing list the clock is ticking for you to reach out to them. The longer you wait…
Kevin HuxhamFebruary 4, 2019
Photo by Jens Johnsson from Pexels DeliverabilityEmail MarketingIndustry news

From address: is it ok to change it?

Is it ok to change my from address? I get this question from time to time and it’s a good one. I’m always happy to…
Kevin HuxhamJanuary 31, 2019
Email marketer tipsList managementTemplates

Get more people to your event with savvy emails

Hosting an event, whether it’s a trade show, a party or a wedding, involves a lot of attention to detail and organization. From choosing the…
Mireille TessierJanuary 28, 2019
man holding a hamburger Email marketer tipsEmail Marketing

Quick email marketing guide for restaurants and pubs

Good food and friends, and a place where they meet, is certain to get tongues wagging. Email is a great way to let people in…
Mireille TessierJanuary 24, 2019
Managing information data sheet DeliverabilityEmail MarketingList management

Blacklists and Spam Reporting Services are our Friends

Today, I wanted to talk about blacklists and spam reporting services, also what you can do if you’ve been listed. First off, a lot of…
Kevin HuxhamJanuary 21, 2019
Email Marketing

If you don’t want to reply, just don’t send emails

I’ve subscribed to many email newsletters in my life. And I’ve unsubscribed from most of them after a while. Because my hobbies changed, my taste…
Isabel LapointeJanuary 17, 2019
lightbulb on blackboard Best practicesEmail marketer tips

What will you say? Inspiration for your newsletter

Inspiration can’t be turned on like a lightbulb. So when you’ve determined that you should be sending out a monthly newsletter, what do you do…
Mireille TessierJanuary 14, 2019
Industry news

Start the year right: make a content calendar

We're here to help with you. That's right: there is one thing you can do now that will dramatically improve how you feel now that…
Chrystian GuyJanuary 10, 2019
email marketing resolutions: woman infront of a city scenery Best practicesDeliverabilityEmail Marketing

10 Email Marketing Resolutions

We don’t want to overwhelm you with MORE resolutions but simply having better email marketing practices can diminish your complaint rate and improve your deliverability,…
Isabel LapointeJanuary 8, 2019
DeliverabilityEmail Marketing

Why You Should Never Use a noreply@

Photo credit: Jo Ann Deasy on Flickr It still amazes me when I see someone using a noreply@ address to send an email, and I…
Kevin HuxhamJanuary 7, 2019
Email Marketing

What makes people click? [Video]

Your emails consistently make it to the inbox and regularly get opened… But no one’s clicking. Sound familiar? There are a couple of things you…
Mireille TessierDecember 31, 2018
2 people discussing newsletter peeks Email marketer tipsTemplates

Images in emails aren’t worth a thousand words [VIDEO]

Images are ubiquitous in newsletters. Moreover, a lot of emails nowadays seem to feature one large image, to the detriment of text and words. However,…
Mireille TessierDecember 24, 2018
Photo People on cellphones by rawpixel.com from Pexels Email marketer tips

What is the difference between an HTML and a plain-text email campaign?

It is important to know the difference between HTML and plain-text emails, and how they affect the delivery and engagement of your campaign. HTML  stands for…
Cakemail SupportDecember 17, 2018
2 people discussing newsletter peeks Email marketer tipsFormsList management

Build your contact list [VIDEO]:Get people to sign up in person

Make the most of natural wait times to get people to sign up to your newsletters: (more…)
Mireille TessierDecember 10, 2018
Email marketer tipsFormsList management

Build your contact list [VIDEO]: Get people to sign up online

People don’t actively seek out email lists to join. They need to be presented with an opportunity and a reason to sign-up. Every time someone…
Mireille TessierDecember 6, 2018
ContactsEmail MarketingForms

‘The most wonderful time of the year’- to get new subscribers on your contact list!

Last weekend, feeling “Christmas-y”, I went to my favourite tea boutique to get my ‘Christmas tea’ while listening to ‘Christmas music’. Yeah, I know, that’s…
Isabel LapointeDecember 3, 2018
ContactsList management

Merry Christmas to… what’s your name again?

I don’t know about you but, even in 2018, I still receive some of those paper Christmas cards. You know the ones that are really…
Isabel LapointeNovember 26, 2018
ContactsFormsList management

Build your contact list: Benefits of signing up [Video]

When you ask people if they want to receive newsletters from your company, their first thought will typically be “What’s in it for me?” Here…
Mireille TessierNovember 22, 2018
Email marketer tipsList management

Throwing your money away (in the mailbox…)

Today in the mailbox, (you know, the outdated thing where you get paper?) I received a leaflet from a serious bank. Offering the chance to…
Isabel LapointeNovember 19, 2018
Best practicesEmail marketer tips

Subject Lines Do’s and Don’ts

Subject line is a key to interaction with your subscribers. Here are a few ideas to master the art and grow your opening rates! The…
Yanna-Torry AsprakiNovember 15, 2018
DeliverabilityEmail MarketingIndustry news

Why is my email in the #$*& junk folder?

Even the new Pope, if he did email marketing would see himself asking this question from time to time (granted he might phrase it a…
Kevin HuxhamNovember 12, 2018
Best practicesEmail Marketing

Isn’t all email “Email Marketing” ?[Infographic]

It's a question we often hear: Isn't any email you write to promote your business a de facto "marketing" email? Why use a specialized service…
Mireille TessierNovember 8, 2018
Black Friday Scrabble Letters Best practicesEmail Marketing

15+ easy to set up email triggers for Black Friday

As Black Friday approaches, preparations for this important day of discounts are intensifying. Merchants set up their best promotions, and buyers refine their shopping lists.…
Alex DeCivitaNovember 7, 2018
Best practicesDeliverability

How Technology and Compliance with Laws can impact Email Deliverability

Technology Emails are sent using an MTA (Mail Transfer Agent), which is essentially a piece of software that connects one computer to another to send…
Kevin HuxhamNovember 5, 2018
Best practicesDeliverability

How Engagement and Content can impact Email Deliverability

Engagement OK, now that we’ve covered the easy part… here’s where it gets interesting. Making sure your recipients open and read your emails! ISPs measure…
Kevin HuxhamNovember 2, 2018
Best practicesDeliverability

How Reputation and Authentication can impact Email Deliverability

Reputation Getting your email marketing messages to your audience relies heavily on your reputation. Your delivery is determined by the reputation you have acquired by…
Kevin HuxhamNovember 1, 2018
Best practicesDeliverability

How Spam Traps and Blacklistings can impact Email Deliverability

Spam Traps Spam traps are email addresses used to catch spam. They do not signup to receive email voluntarily and if they wind up on…
Kevin HuxhamOctober 22, 2018
Best practicesDeliverability

How Complaints and Bounces can impact Email Deliverability

Black Friday is among the biggest shopping days of the year… but we unfortunately refer to it as Blacklist Friday because that is usually what…
Kevin HuxhamOctober 18, 2018
DeliverabilityIndustry news

Apple updates DMARC – Warning for senders

Apple announced last month they are switching their DMARC policy from “p=none” to a “p=quarantine” on the following domains: mac.com me.com icloud.com What does this…
Kevin HuxhamAugust 20, 2018
GDPR Website Cakemail newsIndustry newsLaws and regulations

Understanding the GDPR and how Cakemail will help you comply

By now you might have heard snippets of news about the EU’s new data protection and privacy law. The General Data Protection Regulation (GDPR), which…
Cakemail SupportMay 22, 2018
Cakemail news

10 years of Cakemail

Picture it: November 3rd, 2007, newly-founded startup “Cakemail” takes up an office in an old factory where the “Pong” console used to be built. There…
Francois LaneNovember 3, 2017
DeliverabilityIndustry news

Important Anti-Spam Law Update – Your Checklist

CASL Checklist because the Law still applies Canada’s Minister of Innovation, Science and Economic Development, the Honourable Navdeep Bains announced last week that the Private…
Kevin HuxhamJune 12, 2017
Industry news

Foreign Email Data Privacy in the USA

As a 100% Canadian email marketing tool, we protect your subscribers’ privacy. In the wake of a recent executive order that may put at risk…
Chrystian GuyMarch 2, 2017
Industry news

The future is here: Wrap your head around AI, big data and VR

The future is already here — it's just not very evenly distributed. - William Gibson Emerging technologies are about to radically change the way we…
Chrystian GuyFebruary 1, 2017
Industry news

Three links that make us curious about the year ahead

There has been a lot of looking back at last year since we entered 2017. And with good reason. We’ve entered the new year with…
Chrystian GuyJanuary 17, 2017
DeliverabilityEmail Marketing

Why a WordPress plugin is not an email marketing tool

It’s so tempting. Your website is on WordPress, and you want to start a newsletter to build your audience or customer base. Using just a…
Chrystian GuyJanuary 12, 2017
Email marketer tipsTemplates

Email creative we ♥, January edition

We’re feeling optimistic. The end of 2016 seduced us with a growing number of very attractive marketing emails. We’re seeing HTML emails with well-written copy and…
Chrystian GuyJanuary 4, 2017
Industry news

Three tech stories we couldn’t help but share, December 2016

As everyone begins to cozy up for the holidays, we figure it’s time for the second edition of tech stories we couldn’t help but share.…
Chrystian GuyDecember 8, 2016
ContactsList management

Every marketer should be obsessed with segmentation. Here’s why.

It’s not a surprise that intelligently segmented email lists results in more opens, a higher clickthrough rate and better deliverability. Case studies shared by Econsultancy…
Chrystian GuyNovember 30, 2016
Interviews

Q&A With Nasser Sahlool, Vice President Client Strategy at DAC Group

Nasser Sahlool, VP Client Strategy at DAC Group In the second in our interview series, I asked my usual questions to my friend and former…
Chrystian GuyNovember 24, 2016
Email marketer tipsTemplates

Email creative we ♥, holiday edition

With the increased number of emails hitting our inbox this season, we figure it’s high time time to share some holiday season and sale newsletters…
Chrystian GuyNovember 16, 2016
Industry news

Stretch your shoestring budget: marketing hacks for the holidays

We know how it goes. You struggle to scrape together that holiday marketing budget every year. But somehow, it never gets any bigger. Or maybe…
Chrystian GuyNovember 11, 2016
Industry news

Tech stories we couldn’t help but share, November 2016

Here at Cakemail, we obsessively share links to articles about ideas and innovations that we find exciting. While some links are silly and irrelevant, others…
Chrystian GuyNovember 3, 2016
Email marketer tipsEmail Marketing

Our Black Friday checklist for online retailers

It is almost upon us. The Black Friday and holiday shopping rush. There are the obvious ways online retailers prepare, such as creating new offers,…
Chrystian GuyOctober 27, 2016
Interviews

Q&A With Stephanie Kennan, president of Bang Marketing

In this first instalment of Digital Marketers Q&A, I sat down with Stephanie Kennan, President of Bang Marketing, a Montreal-based agency specializing on B2B. Stephanie is…
Chrystian GuyOctober 21, 2016
Email marketer tipsEmail Marketing

Three free (and essential) Google tools for digital marketers

The more you know and understand about your market and what motivates your audience, the better equipped you are to develop content and campaigns that get…
Chrystian GuyOctober 19, 2016
Cakemail news

Making wishes come true: 1.9M raised during the 48 HOUR RIDE

The 10th edition of the 48 HOUR RIDE Make-A-Wish / Fais-Un-Voeu Québec raised a record breaking $1,906,000 for the foundation this year. Over 1,700 participants…
Francois LaneSeptember 21, 2016
Cakemail news

Make-A-Wish / Fais-un-Voeu Québec: 10 year anniversary

Why is CakeMail participating in the 48 HOUR Ride? What started out as a hack day to build a tool to help participants raise money…
Francois LaneAugust 30, 2016
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