Make the most of natural wait times to get people to sign up to your newsletters: (more…)
Mireille TessierDecember 10, 2018
Last weekend, feeling “Christmas-y”, I went to my favourite tea boutique to get my ‘Christmas tea’ while listening to ‘Christmas music’. Yeah, I know, that’s…
Isabel LapointeDecember 3, 2018
I don’t know about you but, even in 2018, I still receive some of those paper Christmas cards. You know the ones that are really…
Isabel LapointeNovember 26, 2018
When you ask people if they want to receive newsletters from your company, their first thought will typically be “What’s in it for me?” Here…
Mireille TessierNovember 22, 2018
Today in the mailbox, (you know, the outdated thing where you get paper?) I received a leaflet from a serious bank. Offering the chance to…
Isabel LapointeNovember 19, 2018
Subject line is a key to interaction with your subscribers. Here are a few ideas to master the art and grow your opening rates! The…
Yanna-Torry AsprakiNovember 15, 2018
Even the new Pope, if he did email marketing would see himself asking this question from time to time (granted he might phrase it a…
Kevin HuxhamNovember 12, 2018
It's a question we often hear: Isn't any email you write to promote your business a de facto "marketing" email? Why use a specialized service…
Mireille TessierNovember 8, 2018
As Black Friday approaches, preparations for this important day of discounts are intensifying. Merchants set up their best promotions, and buyers refine their shopping lists.…
Alex DeCivitaNovember 7, 2018
Technology Emails are sent using an MTA (Mail Transfer Agent), which is essentially a piece of software that connects one computer to another to send…
Kevin HuxhamNovember 5, 2018
Engagement OK, now that we’ve covered the easy part… here’s where it gets interesting. Making sure your recipients open and read your emails! ISPs measure…
Kevin HuxhamNovember 2, 2018
Reputation Getting your email marketing messages to your audience relies heavily on your reputation. Your delivery is determined by the reputation you have acquired by…
Kevin HuxhamNovember 1, 2018
Spam Traps Spam traps are email addresses used to catch spam. They do not signup to receive email voluntarily and if they wind up on…
Kevin HuxhamOctober 22, 2018
Black Friday is among the biggest shopping days of the year… but we unfortunately refer to it as Blacklist Friday because that is usually what…
Kevin HuxhamOctober 18, 2018
Apple announced last month they are switching their DMARC policy from “p=none” to a “p=quarantine” on the following domains: mac.com me.com icloud.com What does this…
Kevin HuxhamAugust 20, 2018
By now you might have heard snippets of news about the EU’s new data protection and privacy law. The General Data Protection Regulation (GDPR), which…
Cakemail SupportMay 22, 2018
Picture it: November 3rd, 2007, newly-founded startup “Cakemail” takes up an office in an old factory where the “Pong” console used to be built. There…
Francois LaneNovember 3, 2017
CASL Checklist because the Law still applies Canada’s Minister of Innovation, Science and Economic Development, the Honourable Navdeep Bains announced last week that the Private…
Kevin HuxhamJune 12, 2017
As a 100% Canadian email marketing tool, we protect your subscribers’ privacy. In the wake of a recent executive order that may put at risk…
Chrystian GuyMarch 2, 2017
The future is already here — it's just not very evenly distributed. - William Gibson Emerging technologies are about to radically change the way we…
Chrystian GuyFebruary 1, 2017
There has been a lot of looking back at last year since we entered 2017. And with good reason. We’ve entered the new year with…
Chrystian GuyJanuary 17, 2017
It’s so tempting. Your website is on WordPress, and you want to start a newsletter to build your audience or customer base. Using just a…
Chrystian GuyJanuary 12, 2017
We’re feeling optimistic. The end of 2016 seduced us with a growing number of very attractive marketing emails. We’re seeing HTML emails with well-written copy and…
Chrystian GuyJanuary 4, 2017
We're here to help with your 2017. That's right: there is one thing you can do now that will dramatically improve how you feel when…
Chrystian GuyDecember 14, 2016
As everyone begins to cozy up for the holidays, we figure it’s time for the second edition of tech stories we couldn’t help but share.…
Chrystian GuyDecember 8, 2016
It’s not a surprise that intelligently segmented email lists results in more opens, a higher clickthrough rate and better deliverability. Case studies shared by Econsultancy…
Chrystian GuyNovember 30, 2016
Nasser Sahlool, VP Client Strategy at DAC Group In the second in our interview series, I asked my usual questions to my friend and former…
Chrystian GuyNovember 24, 2016
Photo credit: Jo Ann Deasy on Flickr It still amazes me when I see someone using a noreply@ address to send an email, and I…
Kevin HuxhamNovember 17, 2016
With the increased number of emails hitting our inbox this season, we figure it’s high time time to share some holiday season and sale newsletters…
Chrystian GuyNovember 16, 2016
We know how it goes. You struggle to scrape together that holiday marketing budget every year. But somehow, it never gets any bigger. Or maybe…
Chrystian GuyNovember 11, 2016
Here at Cakemail, we obsessively share links to articles about ideas and innovations that we find exciting. While some links are silly and irrelevant, others…
Chrystian GuyNovember 3, 2016
It is almost upon us. The Black Friday and holiday shopping rush. There are the obvious ways online retailers prepare, such as creating new offers,…
Chrystian GuyOctober 27, 2016
In this first instalment of Digital Marketers Q&A, I sat down with Stephanie Kennan, President of Bang Marketing, a Montreal-based agency specializing on B2B. Stephanie is…
Chrystian GuyOctober 21, 2016
The more you know and understand about your market and what motivates your audience, the better equipped you are to develop content and campaigns that get…
Chrystian GuyOctober 19, 2016
The 10th edition of the 48 HOUR RIDE Make-A-Wish / Fais-Un-Voeu Québec raised a record breaking $1,906,000 for the foundation this year. Over 1,700 participants…
Francois LaneSeptember 21, 2016
Why is CakeMail participating in the 48 HOUR Ride? What started out as a hack day to build a tool to help participants raise money…
Francois LaneAugust 30, 2016
If you’re investing the time, money and resources into managing an email marketing or advertising campaign, you want to give it every opportunity to convert.…
Chrystian GuyAugust 25, 2016
Welcome to the next in our monthly series featuring email creative that makes us tingle all over. This month we’re featuring emails that (more or…
Chrystian GuyAugust 23, 2016
With timelines and approvals needed for every marketing email that goes out, it’s sometimes challenging to take a step back to devise ways to generate new growth.…
Chrystian GuyAugust 17, 2016
When you’re looking at the big picture — email campaign metrics, month over month — sometimes it can be challenging to think about how little-picture…
Chrystian GuyAugust 11, 2016
In just a few short months, both Gmail and Microsoft will implement a policy change requiring every email sent by one of their email addresses…
Mireille TessierJuly 28, 2016
Regardless of what your business does, whether you license tax software, or sell unicorn T-shirts online, stop for a minute to think about the different…
Chrystian GuyJuly 20, 2016
Welcome to our first monthly roundup of beautiful email content, where we share some of the industry’s best work, and explain why we love it…
Chrystian GuyJuly 8, 2016
It’s a match made in performance marketing heaven: upload your email subscriber list to your ad network and show highly targeted display ads while your…
Chrystian GuyJuly 7, 2016
As a marketer, you already know: email marketing is hotter than ever. Study after study shows that consumers still rely on email, they’re just using…
Chrystian GuyJune 23, 2016
After acquiring Courrielleur last Spring, CakeMail continues its expansion and opens the European market with the purchase of SimpleMail’s assets in Paris, France. The Montreal-based…
Francois LaneMay 2, 2016
In 2011, Kevin Huxham, CakeMail's very own DoD (Director of Deliverability), wrote this article highlighting best practices for the Holidays. We've updated the article -…
Kevin HuxhamNovember 25, 2015
One of my previous jobs had a very cool unofficial benefit: shared corporate emails addresses aka role accounts. Many businesses have them: a group of…
Isabel LapointeFebruary 23, 2015
At lunch yesterday, the conversation quickly switched to the famous movie released on February 13, from the no-less famous book. We’re a very open-minded group…
Isabel LapointeFebruary 12, 2015