Previous posts: Thinking of Using an ‘Old’ List? - Part 1: The Risks Thinking of Using an ‘Old’ List? - Part 2: Prepare your Re-Opt…
Kevin HuxhamMarch 21, 2019
Nowadays people are really trying to get the most out of their email campaigns. This sometimes means going back and using lists you haven’t touched…
Kevin HuxhamMarch 11, 2019
Among all the paperwork I filled at the beginning of school year, one of the most important was the paper that listed people I allowed…
Isabel LapointeMarch 7, 2019
A person's name... is the sweetest sound... in any language. - David Carnegie I have a handful of beloved restaurants that I always recommend to…
Isabel LapointeMarch 4, 2019
Following established best practices will ensure your emails get to your customers’ inboxes… and it’ll avoid high fines associated with noncompliance. By maintaining lively dialogue…
Mireille TessierFebruary 28, 2019
An excellent question! It’s one we get often, but a tough one to answer as every sender is different. Your Inbox placement rate (the number…
Kevin HuxhamFebruary 25, 2019
“What’s a good open rate?” That’s the million dollar question, isn’t it? Here's the short answer: if you’ve asked for permission from everyone on your…
Mireille TessierFebruary 18, 2019
At lunch, the conversation quickly switched to the famous movie from the no-less famous book 50 shades of Grey. We’re a very open-minded group though…
Isabel LapointeFebruary 14, 2019
"How can I build the right list?" It's one of the most frequently asked questions we get - and with good reason. After all, your…
Mireille TessierFebruary 11, 2019
As soon as someone signs up to your mailing list the clock is ticking for you to reach out to them. The longer you wait…
Kevin HuxhamFebruary 4, 2019
Is it ok to change my from address? I get this question from time to time and it’s a good one. I’m always happy to…
Kevin HuxhamJanuary 31, 2019
Hosting an event, whether it’s a trade show, a party or a wedding, involves a lot of attention to detail and organization. From choosing the…
Mireille TessierJanuary 28, 2019
Good food and friends, and a place where they meet, is certain to get tongues wagging. Email is a great way to let people in…
Mireille TessierJanuary 24, 2019
Today, I wanted to talk about blacklists and spam reporting services, also what you can do if you’ve been listed. First off, a lot of…
Kevin HuxhamJanuary 21, 2019
I’ve subscribed to many email newsletters in my life. And I’ve unsubscribed from most of them after a while. Because my hobbies changed, my taste…
Isabel LapointeJanuary 17, 2019
Inspiration can’t be turned on like a lightbulb. So when you’ve determined that you should be sending out a monthly newsletter, what do you do…
Mireille TessierJanuary 14, 2019
We're here to help with you. That's right: there is one thing you can do now that will dramatically improve how you feel now that…
Chrystian GuyJanuary 10, 2019
We don’t want to overwhelm you with MORE resolutions but simply having better email marketing practices can diminish your complaint rate and improve your deliverability,…
Isabel LapointeJanuary 8, 2019
Photo credit: Jo Ann Deasy on Flickr It still amazes me when I see someone using a noreply@ address to send an email, and I…
Kevin HuxhamJanuary 7, 2019
Your emails consistently make it to the inbox and regularly get opened… But no one’s clicking. Sound familiar? There are a couple of things you…
Mireille TessierDecember 31, 2018
Images are ubiquitous in newsletters. Moreover, a lot of emails nowadays seem to feature one large image, to the detriment of text and words. However,…
Mireille TessierDecember 24, 2018
It is important to know the difference between HTML and plain-text emails, and how they affect the delivery and engagement of your campaign. HTML stands for…
Cakemail SupportDecember 17, 2018
Make the most of natural wait times to get people to sign up to your newsletters: (more…)
Mireille TessierDecember 10, 2018
People don’t actively seek out email lists to join. They need to be presented with an opportunity and a reason to sign-up. Every time someone…
Mireille TessierDecember 6, 2018
Last weekend, feeling “Christmas-y”, I went to my favourite tea boutique to get my ‘Christmas tea’ while listening to ‘Christmas music’. Yeah, I know, that’s…
Isabel LapointeDecember 3, 2018
I don’t know about you but, even in 2018, I still receive some of those paper Christmas cards. You know the ones that are really…
Isabel LapointeNovember 26, 2018
When you ask people if they want to receive newsletters from your company, their first thought will typically be “What’s in it for me?” Here…
Mireille TessierNovember 22, 2018
Today in the mailbox, (you know, the outdated thing where you get paper?) I received a leaflet from a serious bank. Offering the chance to…
Isabel LapointeNovember 19, 2018
Subject line is a key to interaction with your subscribers. Here are a few ideas to master the art and grow your opening rates! The…
Yanna-Torry AsprakiNovember 15, 2018
Even the new Pope, if he did email marketing would see himself asking this question from time to time (granted he might phrase it a…
Kevin HuxhamNovember 12, 2018
It's a question we often hear: Isn't any email you write to promote your business a de facto "marketing" email? Why use a specialized service…
Mireille TessierNovember 8, 2018
As Black Friday approaches, preparations for this important day of discounts are intensifying. Merchants set up their best promotions, and buyers refine their shopping lists.…
Alex DeCivitaNovember 7, 2018
Technology Emails are sent using an MTA (Mail Transfer Agent), which is essentially a piece of software that connects one computer to another to send…
Kevin HuxhamNovember 5, 2018
Engagement OK, now that we’ve covered the easy part… here’s where it gets interesting. Making sure your recipients open and read your emails! ISPs measure…
Kevin HuxhamNovember 2, 2018
Reputation Getting your email marketing messages to your audience relies heavily on your reputation. Your delivery is determined by the reputation you have acquired by…
Kevin HuxhamNovember 1, 2018
Spam Traps Spam traps are email addresses used to catch spam. They do not signup to receive email voluntarily and if they wind up on…
Kevin HuxhamOctober 22, 2018
Black Friday is among the biggest shopping days of the year… but we unfortunately refer to it as Blacklist Friday because that is usually what…
Kevin HuxhamOctober 18, 2018
Apple announced last month they are switching their DMARC policy from “p=none” to a “p=quarantine” on the following domains: mac.com me.com icloud.com What does this…
Kevin HuxhamAugust 20, 2018
By now you might have heard snippets of news about the EU’s new data protection and privacy law. The General Data Protection Regulation (GDPR), which…
Cakemail SupportMay 22, 2018
Picture it: November 3rd, 2007, newly-founded startup “Cakemail” takes up an office in an old factory where the “Pong” console used to be built. There…
Francois LaneNovember 3, 2017
CASL Checklist because the Law still applies Canada’s Minister of Innovation, Science and Economic Development, the Honourable Navdeep Bains announced last week that the Private…
Kevin HuxhamJune 12, 2017
As a 100% Canadian email marketing tool, we protect your subscribers’ privacy. In the wake of a recent executive order that may put at risk…
Chrystian GuyMarch 2, 2017
The future is already here — it's just not very evenly distributed. - William Gibson Emerging technologies are about to radically change the way we…
Chrystian GuyFebruary 1, 2017
There has been a lot of looking back at last year since we entered 2017. And with good reason. We’ve entered the new year with…
Chrystian GuyJanuary 17, 2017
It’s so tempting. Your website is on WordPress, and you want to start a newsletter to build your audience or customer base. Using just a…
Chrystian GuyJanuary 12, 2017
We’re feeling optimistic. The end of 2016 seduced us with a growing number of very attractive marketing emails. We’re seeing HTML emails with well-written copy and…
Chrystian GuyJanuary 4, 2017
As everyone begins to cozy up for the holidays, we figure it’s time for the second edition of tech stories we couldn’t help but share.…
Chrystian GuyDecember 8, 2016
It’s not a surprise that intelligently segmented email lists results in more opens, a higher clickthrough rate and better deliverability. Case studies shared by Econsultancy…
Chrystian GuyNovember 30, 2016
Nasser Sahlool, VP Client Strategy at DAC Group In the second in our interview series, I asked my usual questions to my friend and former…
Chrystian GuyNovember 24, 2016