The email is either sent immediately, if your list is a single opt-in or once they have confirmed their email address if your list is a double opt-in.
The email that is pre-set up in your account looks like this: 
A few good things to have in your welcome email
- Your logo
- Confirmed: A short message confirming that they’ve been added to the list.
- Remind: Tell them exactly what they will receive and when ex: a weekly newsletter each Monday.
- Be true to your word: If you promised something as a bonus for signing up to the newsletter, this is the best place to provide it – a link to an ebook, a coupon code they can redeem or details about a special event you host should be in the welcome email.
- Be Human: Give them a contact they can get in touch with – even if it’s only by email.
