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Understand email marketing analytics for maximum impact (French)

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What constitutes a good click-through rate? How are email opens calculated, and are they still reliable? What’s considered a risky level of spam complaints, and how do hard and soft bounces differ in their impact? In this webinar, we’ll explore all these key metrics and help you understand how to use your data to optimize your future email campaigns.

TOPICS & details

  • Vocabulary
  • Good and bad results: what are your targets
  • What data is available and how to access it
  • How to use your data to improve your next campaign

20 min + Questions

French

Presented by Cakemail

Isabel Lapointe

Cakemail

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