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best practices

Campaigns

Our guides to help you create the most effective email campaigns
Email calendar - templates for all occasion available in Cakemail

Here is your email marketing content calendar

Jul 31
/
6 min read
Photo of a woman in a city looking at her cellphone - Photo by Ono Kosuki - Pexels

The Ultimate guide to mobile email design

May 16
/
9 min read
Parachute landing infront of a mountain

Build better landing pages: here’s how

May 1
/
3 min read
Pacman observing a lady on a wall - Photo bady abbas - Unsplash

Why and how to use GIF images to boost your email opens

Apr 21
/
3 min read
Mailbox A and mailbox B side to side - Photo by Jason Dent on Unsplash

Why and how to use A/B testing to boost your email marketing results

Apr 20
/
5 min read
A row of color pencils on a white background - Photo by Jess Bailey Designs - Pexels

HTML Email Coding Tip: Why not background images?

Apr 20
/
6 min read
A thumb on an e-commerce website on a phone - convincing sales emails

How to write powerful and convincing sales emails

Apr 18
/
4 min read
Photo of Youtube icon a a phone screen - Photo by Sara Kurfeß - Unsplash

Why and how to add video content to boost your email opens

Apr 18
/
3 min read
Photo of a woman buying products online - photo by Andrea Piacquadio - Pexels

Engage, and Re-engage: Transform your email subscribers into customers

Mar 22
/
6 min read
Data sheet - email marketing metrics - Photo by Lukas - Pexels

Email Marketing Metrics that Matter: What to Track and Why

Feb 15
/
13 min read

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