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woman coding on a laptop APIProduct release

Cakemail Next-gen APIs: easier, safer and wiser

Connect to your app and start sending emails in 15 minutes! Most applications and websites today use transactional email to communicate with their users on…
Cakemail ProductJuly 13, 2020
Communicating in a Time of Crisis Best practicesEmail marketer tips

Communicating in a Time of Crisis

Once you have made the right decision to keep employees and their families safe, you are probably wondering how to keep in touch with your…
Isabel LapointeApril 9, 2020
Email marketer tipsEmail Marketing

Our Black Friday checklist for online retailers

It is almost upon us. The Black Friday and holiday shopping rush. There are the obvious ways online retailers prepare, such as creating new offers,…
Chrystian GuyNovember 18, 2019
Open window Reports

Understanding open rates

You've just sent your first campaign and now it's time to review campaign reports. We'll take a closer look at open rates and how they…
Cakemail SupportOctober 16, 2019
2 women discussion over paper - Photo by mentatdgt from Pexels ContactsEmail marketer tipsList management

5 Easy Tips to Keep Your Contact List Up-to-date

Up-to-date lists are certainly one of the most important practices to ensure a low complaint rate and a high engagement rate. Don't wait any longer!…
Mireille TessierSeptember 23, 2019
People discussing infront of s computer _ Photo by Pexels DeliverabilityEmail Marketing

7 Steps to Successful Email Marketing

You've worked hard to create beautiful campaigns - now how do you make sure they get delivered? Having a list of subscribers is a good…
Cakemail SupportAugust 26, 2019
People with shopping bags - Photo by rawpixel.com from Pexels Email Marketing

Email Marketing ROI is 1:40. Where’s your Newsletter?

Year after year, marketers have reported, on average, a return on investment of $40 for each dollar invested. That’s incredibly efficient and makes emails the…
Cakemail SupportJuly 18, 2019
Computer with email - Photo by rawpixel.com from Pexels DeliverabilityEmail Marketing

How Much Do You Really Know About Email Deliverability?

Our Email Deliverability section is your reference for best practices in email marketing. It's full of valuable information about writing great content, building great lists, and…
Kevin HuxhamJuly 8, 2019
hidden person - Photo by Noelle Otto from Pexels Best practicesDeliverabilityList management

Harsh Truth about Dormant and Blacklist Trap Addresses

The term “trap” is very appropriate, in that these addresses are out there to catch people either not using proper list building practices, people harvesting…
Kevin HuxhamJune 3, 2019
Handshake, closing deal. DeliverabilityEmail Marketing

Email Sender Reputation 101

Today I’d like to help you understand how important your reputation is, explain the different factors involved and what a few of the larger ISPs…
Kevin HuxhamMay 30, 2019
Unhappy man - Photo by mo alzway from Pexels DeliverabilityEmail Marketing

Complaints! All the Basics You Need to Know to Avoid Them

I really don’t think people know how much their complaint rate affects delivery. If I told you 80-90% of delivery related problems are caused by…
Kevin HuxhamMay 27, 2019
To Do + post it Email marketer tipsEmail Marketing

The Ultimate Checklist Before You Send your Email

Follow this checklist to make sure your communication is optimized and help you improve your email marketing effectiveness. General information ☐ From Name and Email:…
Cakemail SupportMay 23, 2019
Receptionnist at a counter. Photo by PhotoMIX Ltd. from Pexels Deliverability

What’s a role account and why can’t I send to it?

What is a Role Account? Role accounts (admin@, support@, sales@) are email addresses that are not associated with a particular person, but rather with a…
Cakemail SupportMay 20, 2019
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What are your goals for Opens, Clicks, Bounces, Unsubscribes and Spam rates

All the stats you need to check to improve your email marketing effectiveness and stay away from trouble. And a few quick tricks! Opens: Percentage…
Cakemail SupportMay 16, 2019
brainstorming_business_Photo by rawpixel.com from Pexels Email marketer tipsEmail Marketing

The Beginner’s Guide to Email Marketing Content Strategy

The first step to take to discover if you’re on the right path is knowing what your destination is. But you know what the goal…
Cakemail SupportMay 13, 2019
Black and white stop sign Email marketer tipsReports

What Do All Those Bounce Reports Mean?

A quick refresher on the types of bounces that you can find in your email report. After you've sent a campaign, you can track the…
Cakemail SupportMay 9, 2019
Man with glasses on chin - Photo by Rene Asmussen from Pexels Best practicesTemplates

Designing for older subscribers

You design your emails to be nice, sleek, and readable in all browsers. And you avoid oversized images, or any other feature that could risk…
Isabel LapointeMay 6, 2019
Man reading on computer seated on the floor - Photo by bruce mars from Pexels Email marketer tipsEmail MarketingTemplates

Emails: Be Personal, Be Seen, Be Journalistic

Small things can make a big difference. Here are a few tips that are quick and painless to implement: (more…)
Mireille TessierMay 2, 2019
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Email Marketing Calendar: the Good and the Wrong Days to Send Emails

Are you planning to send en email blast on May 27th? May 28th may better, but May 26th could potentially be the best! Worldata has…
Cakemail SupportApril 29, 2019
Spamhaus Logo DeliverabilityList management

The Blacklist Handbook – What Every Marketer Needs to Know

Back in 1996, the world was a different place. There was little in the way of Spam filtering, let alone any real legislation in place…
Kevin HuxhamApril 15, 2019
Bandage on a hand Photo by rawpixel.com from Pexels DeliverabilityEmail Marketing

Top 10 things that hurt your email delivery (Part two!)

Here is the continuation of the previous entry about the Top 10 things that will hurt your email delivery. Enjoy! Content The single most influential…
Kevin HuxhamApril 4, 2019
Bandage on a hand. Photo by rawpixel.com from Pexels DeliverabilityEmail Marketing

Top 10 Things That Hurt Your Email Delivery

Technology Emails are sent using an MTA (Mail Transfer Agent), which is essentially a piece of software that connects one computer to another to send email.…
Kevin HuxhamApril 1, 2019
man laughing infront a computer Email marketer tipsTemplates

Better Newsletters [Infographic]: Small Tips for Big Impact

Small things can make a big difference. Get five tips that are quick and painless to get more people to open and click on the newsletters…
Mireille TessierMarch 28, 2019
Phone with unhappy face - Photo by freestocks.org from Pexels DeliverabilityList management

Spam Complaints – What’s the deal?

Why are spam complaints so important? Complaints that we receive through our FBLs (feedback loops) show up as "Spam" in our product. While they may…
Kevin HuxhamMarch 25, 2019
Photo by Murilo Folgosi from Pexels DeliverabilityEmail marketer tipsList management

Thinking of Using an ‘Old’ List? – Part 3: List Cleaning 101 and Hardbounces

Previous posts: Thinking of Using an ‘Old’ List? - Part 1: The Risks Thinking of Using an ‘Old’ List? - Part 2: Prepare your Re-Opt…
Kevin HuxhamMarch 21, 2019
agreement check box DeliverabilityList management

Thinking of Using an ‘Old’ List? – Part 2: Prepare your Re-Opt in Email

Previous post: Thinking of Using an ‘Old’ List? - Part 1: The Risks Here’s some good advice when preparing your re-opt in email: As with…
Kevin HuxhamMarch 14, 2019
skate board on the side of a ramp DeliverabilityEmail marketer tipsList management

Thinking of Using an ‘Old’ List? – Part 1: The Risks

Nowadays people are really trying to get the most out of their email campaigns. This sometimes means going back and using lists you haven’t touched…
Kevin HuxhamMarch 11, 2019
DeliverabilityEmail Marketing

Make sure people know who you are

Among all the paperwork I filled at the beginning of school year, one of the most important was the paper that listed people I allowed…
Isabel LapointeMarch 7, 2019
Email marketer tipsList management

Treat me as a VIP: customized fields and personalization

A person's name... is the sweetest sound... in any language. - David Carnegie I have a handful of beloved restaurants that I always recommend to…
Isabel LapointeMarch 4, 2019
Group reading emails on phones. Photos by Rawpixel.com from Pexels DeliverabilityLaws and regulationsList managementTemplates

Email Marketing Essentials: Recognition. Respect. Permission.

Following established best practices will ensure your emails get to your customers’ inboxes… and it’ll avoid high fines associated with noncompliance. By maintaining lively dialogue…
Mireille TessierFebruary 28, 2019
Delivery man speeding on a motorcycle DeliverabilityEmail Marketing

What is my Delivery rate?

An excellent question! It’s one we get often, but a tough one to answer as every sender is different. Your Inbox placement rate (the number…
Kevin HuxhamFebruary 25, 2019
envelopes on a phone DeliverabilityEmail marketer tipsList managementTemplates

Secret ingredients to an open worthy email [+infographic]

“What’s a good open rate?” That’s the million dollar question, isn’t it? Here's the short answer: if you’ve asked for permission from everyone on your…
Mireille TessierFebruary 18, 2019
ContactsEmail marketer tipsList management

50 Shades of Consent

At lunch, the conversation quickly switched to the famous movie from the no-less famous book 50 shades of Grey. We’re a very open-minded group though…
Isabel LapointeFebruary 14, 2019
People with checked signs infront their faces. Photo by rawpixel.com from Pexels ContactsEmail marketer tipsList management

A Quick Guide to Building the Right Kind of Contact List

"How can I build the right list?" It's one of the most frequently asked questions we get - and with good reason. After all, your…
Mireille TessierFebruary 11, 2019
Best practicesDeliverabilityList management

Curse of the Stale List

As soon as someone signs up to your mailing list the clock is ticking for you to reach out to them. The longer you wait…
Kevin HuxhamFebruary 4, 2019
Photo by Jens Johnsson from Pexels DeliverabilityEmail MarketingIndustry news

From address: is it ok to change it?

Is it ok to change my from address? I get this question from time to time and it’s a good one. I’m always happy to…
Kevin HuxhamJanuary 31, 2019
Email marketer tipsList managementTemplates

Get more people to your event with savvy emails

Hosting an event, whether it’s a trade show, a party or a wedding, involves a lot of attention to detail and organization. From choosing the…
Mireille TessierJanuary 28, 2019
man holding a hamburger Email marketer tipsEmail Marketing

Quick email marketing guide for restaurants and pubs

Good food and friends, and a place where they meet, is certain to get tongues wagging. Email is a great way to let people in…
Mireille TessierJanuary 24, 2019
Managing information data sheet DeliverabilityEmail MarketingList management

Blacklists and Spam Reporting Services are our Friends

Today, I wanted to talk about blacklists and spam reporting services, also what you can do if you’ve been listed. First off, a lot of…
Kevin HuxhamJanuary 21, 2019
Email Marketing

If you don’t want to reply, just don’t send emails

I’ve subscribed to many email newsletters in my life. And I’ve unsubscribed from most of them after a while. Because my hobbies changed, my taste…
Isabel LapointeJanuary 17, 2019
lightbulb on blackboard Best practicesEmail marketer tips

What will you say? Inspiration for your newsletter

Inspiration can’t be turned on like a lightbulb. So when you’ve determined that you should be sending out a monthly newsletter, what do you do…
Mireille TessierJanuary 14, 2019
Industry news

Start the year right: make a content calendar

We're here to help with you. That's right: there is one thing you can do now that will dramatically improve how you feel now that…
Chrystian GuyJanuary 10, 2019
email marketing resolutions: woman infront of a city scenery Best practicesDeliverabilityEmail Marketing

10 Email Marketing Resolutions

We don’t want to overwhelm you with MORE resolutions but simply having better email marketing practices can diminish your complaint rate and improve your deliverability,…
Isabel LapointeJanuary 8, 2019
DeliverabilityEmail Marketing

Why You Should Never Use a noreply@

Photo credit: Jo Ann Deasy on Flickr It still amazes me when I see someone using a noreply@ address to send an email, and I…
Kevin HuxhamJanuary 7, 2019
Email Marketing

What makes people click? [Video]

Your emails consistently make it to the inbox and regularly get opened… But no one’s clicking. Sound familiar? There are a couple of things you…
Mireille TessierDecember 31, 2018
2 people discussing newsletter peeks Email marketer tipsTemplates

Images in emails aren’t worth a thousand words [VIDEO]

Images are ubiquitous in newsletters. Moreover, a lot of emails nowadays seem to feature one large image, to the detriment of text and words. However,…
Mireille TessierDecember 24, 2018
Photo People on cellphones by rawpixel.com from Pexels Email marketer tips

What is the difference between an HTML and a plain-text email campaign?

It is important to know the difference between HTML and plain-text emails, and how they affect the delivery and engagement of your campaign. HTML  stands for…
Cakemail SupportDecember 17, 2018
2 people discussing newsletter peeks Email marketer tipsFormsList management

Build your contact list [VIDEO]:Get people to sign up in person

Make the most of natural wait times to get people to sign up to your newsletters: (more…)
Mireille TessierDecember 10, 2018
Email marketer tipsFormsList management

Build your contact list [VIDEO]: Get people to sign up online

People don’t actively seek out email lists to join. They need to be presented with an opportunity and a reason to sign-up. Every time someone…
Mireille TessierDecember 6, 2018
ContactsEmail MarketingForms

‘The most wonderful time of the year’- to get new subscribers on your contact list!

Last weekend, feeling “Christmas-y”, I went to my favourite tea boutique to get my ‘Christmas tea’ while listening to ‘Christmas music’. Yeah, I know, that’s…
Isabel LapointeDecember 3, 2018
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