Here is your email marketing content calendar

Jul 31
6 min read
Ever wonder how some companies seem to produce endless pieces of content, send out timely emails, and always stay a step ahead of important events or holidays? It's because those companies spent some time developing an email marketing content calendar. It takes a bit of thinking and time, but if done right, a marketing calendar becomes an invaluable resource for your team throughout the entire year.
Email calendar - templates for all occasion available in Cakemail

Creating an email marketing content calendar helps you keep track of your content, ensures that your content is relevant and engaging, and allows you to plan ahead. Having a content calendar can help you avoid the last-minute scramble to develop ideas and helps your email marketing campaigns be more successful.

What is an email marketing calendar?

An email marketing calendar is a tool that helps you plan, schedule and execute your email marketing campaigns. It includes all the important dates and deadlines for your campaign and can also include information about your target audience, content, and goals. A well-planned email marketing calendar can help you stay organized and on track, ensuring that your campaigns are successful. In addition, it can also help you measure the results of your campaigns and make necessary adjustments. Ultimately, an email marketing calendar is a valuable tool for any business that wants to develop and implement effective email marketing strategies.

Why is an email marketing calendar important?

There are several reasons why an email marketing calendar is important.

Here are a few of them:

  • It helps you keep track of your send dates and ensures that your content is timely and relevant.
  • Mapping out your email strategy in advance can ensure that your messages align with your overall marketing strategy.
  • It can help you avoid sending too many emails in a short period of time, which can lead to subscribers feeling overwhelmed or unsubscribing altogether.
  • It helps you keep your email list engaged.
  • It ensures no surprises or forgotten dates that could lead to missed sales or business opportunities.
  • By knowing exactly how many emails you will send out and when you can budget better and know your email marketing spend for the entire year. This also helps you to optimize your team resources.

In short, an email marketing calendar can help you stay organized, stay on schedule, and keep your subscribers happy–oh, and make more sales!

How to create an email marketing calendar

The first step to creating a strong email marketing calendar is to look at a regular calendar. By taking a gander at what's coming up within your chosen time frame (we suggest a year, but you could also do it quarterly or even monthly), you can identify different days you'll want to plan around.

Essential holidays

These are the holidays that are celebrated by a majority of the population. In many parts of the world, these are holidays like Christmas, New Year's, Independence Days, Easter, Halloween, etc. Basically, the big ones.

Optional holidays

Optional holidays aren't the days we typically have the day off of work for, but they can still be important to different companies. These are days like Mother's Day, Earth Day, Flag Days, and more.

"Fun" holidays

Who hasn't uttered the phrase, "There's a holiday for everything these days!"? Well, the truth is that there is a holiday for just about everything. From hot dogs to chocolate to wiener dogs–if there's something worth celebrating, there's a day on the calendar to celebrate it. Sure, most of these can be ignored, and not all require a full-blown out campaign.

But, what makes these holidays fun is that companies can do something special for them. For example, if you're a dog-grooming business, then you might want to find every dog-specific holiday you can and offer discounts for owners of that particular canine. A pizza place? Then you may want to circle Thursday, February 9, 2023, on your calendar because that's National Pizza Pie Day.

Important sales days

Black Friday, Small Business Saturday, and Summer Clearance Days–these are all examples of important sales days that happen throughout the year that the public can expect and that many spend their cold hard cash during. Find the important sales days for your company and make sure to hit each one to help drive revenue.

Company-specific days

Another great opportunity for businesses is to honor their own company-specific days. If you're a beloved company (or want to become one), doing something special for your anniversary or milestones (1 million hamburgers sold) can boost the bottom line.

Here is your email marketing content calendar

Fortunately for you, we've done some of the work already. Here is a list featuring some of the days we mention above. Of course, you know your business better than we do, so don't just take our word for it. Instead, focus on the ones that make the most sense for your audience, products, and business goals.

We've even provided some links to templates we offer to guide you!

September 2023

September 4 – Labor Day in Canada and US

September 25 – Fashion Week in Paris

September 10 – Grandparents Day

September 15 – Rosh Hashanah begins at sundown

September 21 – International Day of Peace

September 23 – September Equinox / First Day of Fall

September 24 – Yom Kippur begins at sundown

Monthly themes

  • National Latinx/Hispanic Heritage Month (runs from September 15 to October 15)

October 2023

October 1 – International Music Day

October 1 – International Coffee Day

October 9 – Indigenous Peoples’ Day USA

October 29 – National Cat Day

October 31 – Halloween

Monthly themes

November 2023

November 1 – Day of the Dead / Dia De Los Muertos

November 3 - Happy Birthday Cakemail ;-)

November 11 – Veterans Day

November 11 – Single's Day in China

November 12 – Video Games Day

November 12 - Diwali

November 23 – Thanksgiving USA

November 24 – Black Friday

November 25 – Small Business Saturday

November 26 – Artists Sunday

November 27 – Cyber Monday

November 28 – Giving Tuesday

Monthly themes

  • “Movember” — Raising awareness for men’s health issues
  • Height of holiday preparations and shopping

December 2023

December 7 – Hanukkah begins

December 21 – Winter Solstice (shortest day of the year)

December 24 – Christmas Eve

December 25 – Christmas Day

December 26 – Boxing Day

December 26 – Kwanzaa begins

December 31 – New Year’s Eve

Monthly themes

  • Height of the holiday season
  • End-of-year fundraising

January 2024

January 1 – New Year's Day

January 15 – Martin Luther King Jr. Day

January 17 – Get to Know Your Customers Day

January 23 – National Pie Day

Monthly themes

  • New Year
  • Resolutions

February 2024

February 2 – Groundhog Day

February 6 – Waitangi Day

February 10 – Chinese New Year

February 11 – Super Bowl LVII

February 13 – Mardi Gras

February 14 – Valentine's Day

February 19 – Family Day (Canada)

Monthly themes

March 2024

March 8 – International Women's Day

March 17 – St. Patrick's Day

March 19 – International Client’s Day

March 19 – Spring Begins

March 23 – Purim

March 31 – Easter

Monthly themes

  • Spring
  • National Nutrition Month

April 2024

April 1 – April Fool's Day

April 22 – Passover

April 22 – Earth Day

Monthly themes

  • Autism Awareness Month
  • Oral Health Month

May 2024

May 1 – Labor Day (EU)

May 5 – Cinco de Mayo

May 6 – Mental Health Week Begins (CA)

May 9 – Europe Day

May 12 – Mother's Day

May 18 – International Museum Day

May 21 – World Meditation Day

May 20 – Victoria Day

May 25 – National Wine Day

Monthly themes

  • Vision Health Month

June 2024

June 1 – Pride Day

June 14 – World Blood Donor Day

June 16 – Father's Day

June 21 - Indigenous Peoples Day (CA)

June 24 – Quebec's National Day

Monthly themes

July 2024

July 1 – Canada Day

July 4 – Independence Day

July 7 – World Chocolate Day

July 14 – Fête nationale française (FR)

July 17 – World Emoji Day

Monthly themes

  • Summer Activities
  • Vacations

August 2024

August 4 – International Beer Day

August 8 – International Cat Day

August 9 – Book Lover's Day

Monthly themes

Don't hesitate to contact us if you feel there are major events missing. And don't forget to celebrate on July 7!

There you have it–the beginnings of your brand-new email marketing content calendar! We hope it serves you well and helps you improve your business over the next year. For more strategies and help with email marketing, check us out at Cakemail. You can even start for free.

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