Subject Lines Do’s and Don’ts

Campaigns
Jan 6
/
2 min read
Subject line is a key to interaction with your subscribers. Here are a few ideas to master the art and grow your opening rates!
Megaphone - Photo by Pressmaster from Pexels


    The Personalized Subject Line

    • Lifehacks for your IPhone
    • It’s back! Your favorite item restocked
    • Attract new customers to your company with $50 in advertising credits!
    • We are absolutely sure you will love this Chris
    • Uh-oh, your prescription is expiring
    • What Did You Think? Write a Review.
    • Important Weather Advisory

    The Seasonal Subject Line

    • Roll out the red carpet! Up to 40% off sale ends tomorrow
      – Snapfish, using Oscars weekend
    • Mesh: Beat the heat
      – Nike summer shoe collection
    • The Remedy For Dad Bod
      – Father’s day promotion from Your Tea
    • Temperatures Fall, Style Rises
      – Retailer selling coats

    The Curiosity Gap Subject Line

    • If you’re not watching these, you’re missing out
    • You forgot something
    • We are here
    • A Pain-Free Copywriting Process: 5 Key Questions You Must Answer
    • Do You Know This #1 Fiction Writing Trick For Compelling Business Content?

    The Humor Subject Line

    • Where to Drink Beer Right Now
      (Sent at 6:45am on a Wednesday)
    • Deals That Make Us Proud (Unlike Our Nephew, Steve)
    • Try To Avoid These 27 People On New Year’s Eve
    • NEW! Vacation on Mars
    • Yes, I’m Pregnant. You Can Stop Staring At My Belly Now.

    The Dont’s

    The all CAPS screamer:
    LOOK AT OUR NEW COLLECTION

    The Punctuation Abuser:
    !!! We are so excited to share our new line of products with you !!!

    The From Label Repeater and Generic Snore:
    Company name – [Company name] weekly newsletter

    The Fake Reply:
    Re: We are happy to help you

    The Emoji fanatic:
    😁 Its Friday, 😁😁-Day! 👌😛😍

    The False Alarm:
    URGENT – Exaggerated subject line here

    Use the preheader appropriately: Don’t

    • Don’t let HTML tags in the way
    • Don’t double the text with the preheader
    • Don’t use just a big image so we only see the unsubscribe link!

    Use the preheader appropriately: Do

    • Personalize
    • Make it fun and engaging
    • Let them overview the content
    • Make it incentive

    Need some help? Contact us! We’ll be pleased to discuss with you!

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