The Ultimate Checklist Before You Send your Email

Email Marketing
Jan 4
1 min read
Follow this checklist to make sure your communication is optimized and help you improve your email marketing effectiveness.
Checklist - Photo by Tara Winstead from Pexels

General information

☐ From Name and Email: Is the sender recognizable?

☐ Reply-to address: Is it a real email? (check for typos or unwanted spaces) and avoid noreply and role accounts.

☐ Subject: Make sure you have no typos in your subject and that it’s explicit. Optimize your subject line.

If you use merge fields:

☐ Preview as: Check at least 3 different contacts to make sure the information displays properly


☐ Do you have the link to show the email on the browser?

☐ Do you explain that the subscriber signed up for the newsletter?

Email body:

☐ Do all the images display properly?

☐ When you mouse over the images, is there a clear alternate text that pops up?

☐ Do all the links work?

☐ Do the links bring you to where they are supposed to land?

☐ Are special characters displaying properly?


☐ Do you have a mandatory unsubscribe link [UNSUBSCRIBE]?

☐ Do you have the [CLIENT.ADDRESS] tag? Does your address appears correctly?


☐ Send yourself a test email (you might also want to send it to a second email of yours or a friend to check for typos) so you can see what your recipients will see.

☐ Make sure to test the text version as well as the HTML version of your email.

☐ Send yourself another test after you changed something.

Share this

Text Link
This is some text inside of a div block.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.