Best practices
Learn how to get the most out of your contact list while having a positive impact on your brand and reputation.
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A good contact list is the key
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Why do I need permission from contacts to add them to my list?
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How to use images in emails
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How to build your list
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Permission marketing
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Develop your content strategy
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Looking at the Reports
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Why email marketing is still a great option
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Never use “noreply” as the sender email address
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Opens, clicks, bounces, unsubscribes and spam: what are good rates
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The “Welcome email”