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Best practices
Learn how to get the most out of your contact list while having a positive impact on your brand and reputation.
Get better open and click rates
A good contact list is the key
Why do I need permission from contacts to add them to my list?
How to use images in emails
How to build your list
Permission marketing
Develop your content strategy
Looking at the Reports
Why email marketing is still a great option
Never use “noreply” as the sender email address
Opens, clicks, bounces, unsubscribes and spam: what are good rates
The “Welcome email”