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Engagement Handshake - Photo de Pixabay on Pexels

DELIVERABILITY

Responsiveness rate: calculating the engagement factor

APR 21 / 2 MIN READ

Be brillant in neon. Subject line

CAMPAIGNS

Write a great subject line for optimal open rates

APR 21 / 5 MIN READ

email content - hands on a red typewriter - Photo by Andrea Piacquadio - Pexels

CAMPAIGNS

Best practices for email content

APR 20 / 5 MIN READ

Double opt-in - double Ice cream - Photo by Jean Balzan - Pexels

LISTS

Double opt-in: Get better quality lists

APR 20 / 4 MIN READ

Desperate man infront of a computer - Photo by Andrea Piacquadio

EMAIL MARKETING

The three mistakes experts easily avoid when creating an email campaign

APR 19 / 9 MIN READ

No reply: mouth closed by tape - Photo by Kat Smith - Pexels

CAMPAIGNS

Why some brands use no-reply in their campaigns

APR 19 / 2 MIN READ

Trophy with stars for celebrating a good reputation. Photo Nataliya Vaitkevich - Pexels

DELIVERABILITY

Reputation score: what email marketers need to know

APR 18 / 2 MIN READ

CASL video title image

LAWS AND REGULATIONS

CASL and CAN-SPAM Compliance Guide

APR 14 / 5 MIN READ

Sending electronic communications

LAWS AND REGULATIONS

CASL Guide: What every marketer needs to know about Canada’s Anti-Spam law

APR 12 / 8 MIN READ

Tips on post-its - Photo by Patrick Perkins on Unsplash

CAMPAIGNS

Better newsletters [Infographic]: Small tips for Big impact

APR 4 / 5 MIN READ