With the introduction of A/B split test campaigns, you can now compare two email versions before automatically delivering the one that performs best to the rest of your audience. The test campaign’s size and duration are up to you, and the version that wins is determined by click-through rate.
You can now update your recipients’ custom attribute data in Automation based on how they interact with a campaign, such as clicking on a link. Your subscribers can then be segmented using this action.
Looping is now available in Automation. A loop allows you to repeat an action – email sending, for example – several times. You can use this for various purposes, such as sending an unopened email three times to the same subscriber, or sending it until it is opened.
Updates and bug fixes
Campaign menus will be updated with the release of A/B split to make it easier to choose between sent and draft campaigns.
Mobile rendering of emails sent by Automation was experiencing issues. The problem has been resolved.
Links destination previews are now rendering properly.
The process of saving an Automation is now faster and properly confirmed.
Version 1.11
Released August 30, 2022
What's new
Campaign activity reports can now be exported in CSV format. You can then import the data into your preferred application for analysis and reporting.
Activity reports now include more detailed information for each type of event – clicks, opens, bounces, and so on – as well as a thumbnail image of each link destination.
We improved the user experience for creating Automations by offering better guidance to help you prepare your user journey. For example, we now notify you when certain information is missing, such as a subject line in one of your emails, and let you know where you can add it.
To avoid making judgments based on too preliminary and/or partial data, we added a 48-hour delay after campaign deployment before displaying the open and click rate qualification information of current campaigns (Good, Bad).
You can now access audience information for each campaign – lists and segments – directly from the Campaigns Sent and Campaigns Outbox pages.
Version 1.10
Released July 21, 2022
What's new
Alter your automations on the fly rather than having to duplicate them. You’ll be able to keep track of the contact’s journey.
Manually add contacts at the start of an automation.
Use the Path split condition to divide your contacts into two separate journeys and test different marketing tactics on your audience. When your contacts reach this condition, we'll randomly divide them into "A" or "B" paths based on the ratios you've chosen.
Send email campaigns to multiple segments at once, making it easier and faster to reach the people you want to reach.
While designing mobile emails, control individual elements in the mobile viewport directly, without affecting the desktop design.
Apply borders and rounded corners to content areas of your emails for a more elegant look.
Use the search field to find a specific campaign in Drafts, Outbox and Sent.
The Sent campaigns page now displays an overview of the results for each campaign, including delivery, open, click and unsubscribe rates.
We improved automation behind the scenes for greater scalability and performance. It can now support automations of all types and sizes.
Bug fixes
In some circumstances, contacts were missing from exports. This issue has been resolved.
Version 1.9
Released June 15, 2022
Automation more powerful with conditions
We now support branching conditions with “If/Else” modifiers, meaning you can now fine-tune your automation based on previous steps, such as:
opened or didn't open
clicked or didn't click
sent or wasn't sent
For example, you can now specify what content to send to a contact who has previously clicked on a link in an email versus someone who hasn’t clicked on this link – or who clicked on a different link. By sending contacts different content based on their actions, you can automatically make all of your communications more relevant to your users.
Private DKIM domain authentication
You can now define and use your private DKIM domain authentication (non-shared) to maximize your reputation and increase deliverability. Your reputation will be protected to the greatest extent possible. This feature is also available through the Cakemail API.
Cakemail en español - Cakemail is now available in Spanish!
Si el español es más útil para algunos o todos los miembros de su equipo… If some or all of your team members prefer Spanish, you now have access to a fully translated application en español. This means that each user on your team can now use the app in the language with which they’re most comfortable.
We’d also like to point out that Cakemail is also available in French: Cakemail est disponible en français.
Bug fixes
Contact filters have been removed for the time being to ensure that you can export with all of the data. We’re working on a better version of these filters. (Also available through the API)
Emails that did not contain a URL were not sent in some cases; this issue has now been resolved. (Also in the API)
Other improvements
We’ve redesigned the Pricing page to make the feature set for each plan more clear and to assist you in selecting the plan you need based on your contact volume and currency ($US, $CAD and EURO).
Version 1.8
Released April 27, 2022
Statistics in Automation
We now provide real-time performance reports (opens, clicks, unsubscribes, bounces) for each email in your automation series. The report display can be limited to a time period, from the last 24 hours to last year. More detailed statistics are also available on the side panel as soon as you select an email.
In addition, a view of the number of people at each stage of their journey is now available.
Cakemail integrations for Zapier
We've released Cakemail integrations for Zapier, which allows you to integrate your applications to take advantage of Cakemail's messaging platform. For example, you can use one of our Zap templates to automatically subscribe your new customers to your Cakemail audience from Stripe, WooCommerce or your leads from Hubspot, TypeForm, Salesforce, Intercom or Evenbrite and Google Forms. You can also receive an update on each new subscriber directly in your Slack account or boost abandoned carts in Shopify by sending them an email.
Subscription and Unsubscribe pages
We've improved the experience when your contacts subscribe and unsubscribe from your list. The confirmation pages are sleeker and clearer, and you can now add your own logo.
New blog
Our blog has been entirely redesigned to display more appropriately all the content you can find on general email marketing best practices as long as deliverability, lists, campaigns and trends. You’ll also find some information on regulations as well as recent product news.
Other improvements
Better guidance for sender selection and configuration. Also, more useful information in campaign overview to guide you through the authentication process.
Updated pricing.
Version 1.7
Released March 17, 2022
Sender domain authentication
Authentication is essential for your emails to be delivered and we have simplified the process of setting up DKIM / DMARC authentication with your own sender domain. Also refer to our article on authentication: Authenticating my domain with SPF, DKIM and DMARC protocols.
Improved guidance for new users
If you are a new user, you will be guided through the application to quickly discover the important steps and achieve your goals.
Improved Email designer
Our Email designer now offers new and improved features. Here are our favorites:
New text blocks give you more elegant and consistent formatting of your content across all browsers. You'll especially appreciate the Paragraphs and List features.
You can now test your email in dark mode, to see how it will look to people who have selected this setting on their computer/phone.
The HTML rendering has been improved to make the HTML code of your emails simpler, faster and with greater compatibility with email clients.
Export your contacts
You can easily export your contacts from Cakemail. Exporting the list is available via the Actions menu on the right side of the list. You can export either all contacts or a segment. In order to help protect your data, the user who exported the list is identified.
Zapier BETA 2.0
Zapier integration for Cakemail is now available. You can sign up via this invitation and test the integration. This release is a major improvement. We look forward to your feedback.
White-label reseller branding
White-label resellers can now customize their Next-gen user interface themselves by adding their logo, their colors and their links. Contact us if you need help or more information on this
Other improvements
We fixed the billing synchronization so that the statistics match the actual usage on the account's birthday.
We've made some fixes to the user interface to improve your experience.
We fixed the bug with Emojis in the item. They are no longer broken when a campaign is reactivated after being in review.
We have clarified the identification of HTML templates in the system and their compatibility with the HTML editor to differentiate them from those used with the email designer.
We have corrected some issues with the campaign scheduling that was not working properly under certain conditions.
We clarified the process to ensure that users are able to review and add information when a sender is missing.
We corrected the validation of required links in the email footer. We now identify and account for the global unsubscribe link and ensure that validation of the required unsubscribe link and physical address is also performed in the mobile version.
Version 1.6
Released December 23, 2021
Campaign performance
We've made several improvements to help you run more effective campaigns.
We've added useful tips for email design. Its documentation has also been improved.
We've improved the campaign overview to give you better insights on your performance and help you understand your audience.
Finally, we've improved the campaign workflow to make sure you're in compliance with all laws and regulations.
If you haven't already done so, you can consult the documentation that will help you improve your delivery performance. We suggest you start with Getting better open rates.
Learn more about everything related to your Cakemail account and email marketing best practices with our Knowledge base.
Status page
We've released a new status page where you can get real-time information on the activity of all our applications and systems. You can also sign up to receive updates via email.
It is now possible to use role-based email addresses as a user or sender. A role-based email address is usually a corporate address that is not associated with a single, specific person, such as sales@ info@ or team@ email addresses.
We’ve improved the dashboard to better guide new users in completing important tasks.
We’ve improved the user experience during the sending of a campaign and after its sending.
Campaigns can now be previewed even if the recipient list is not yet defined.
We’ve made it possible to create and modify an automation even if the sender is not yet defined.
We now provide better information and guidance to users who experience network communication issues from the browser.
We’ve worked on security improvement for your account.
Version 1.4
Released September 4, 2021
Display conditions of content blocks
The “display conditions” functionality allows you to change the content that is shown to email recipients based on who they are. For example, you can target specific people based on the city they live in or send different images to cat lovers and dog owners. Here is more information: Personalizing your campaign with dynamic content
Animated gifs and Emojis
Two new menus give you access to a selection of hundreds of emojis and animated GIFs to bring life to your emails.
Reverse stack order
The “reverse stack order” feature allows you to decide in which order the content will appear on mobile devices. It makes it easier for you to choose the content you want to focus on for every different device.
Easy mobile/desktop preview switch
You can create and arrange specific content for desktop or mobile devices to improve your subscribers’ experience. To help you do that, you can now check how all your content will be displayed - or not - on each screen type, directly in the same window of the editor. When you select the screen type (desktop or mobile) at the top of the editor, the content will be displayed according to the selected screen type: Clear for the active content and blurred for the inactive.
We have simplified the management of contact attributes so you can use them with more pleasure. Being able to segment a list is a powerful option to have!
You now have the ability to configure the default sender for a better cohesion and recognition in your subscription and unsubscription emails.
You can set up customized confirmation pages to send out when a contact subscribes or unsubscribes from a list, making sure your brand is visible throughout the entire relationship.
You have the possibility to simultaneously execute an action on a selection of contacts (on a complete list or a list filtered by a segment). Example: You can now simultaneously unsubscribe multiple contacts by selecting contacts and selecting “unsubscribe” from the dropdown menu.
We have added new filters to make your list management easier.
Bug fixes
We have improved the password strength verification process to ensure stronger security.
With the visual improvements we’ve made for more consistency, we hope you feel that navigation is easier and clearer throughout the app.
If you haven’t tried this yet, it’s time to create automation workflows. If you have, we trust that you’ll appreciate the process improvements we’ve made.
Affiliate program
We have launched an affiliate program to give partners the opportunity to earn additional revenue by referring new customers to Cakemail.
Version 1.3
Released July 15, 2021
Contact management
We’ve improved the contact list import to make it faster and smoother. In addition, whenever a contact cannot be imported, despite our best efforts, we will indicate it to you, in red, so that you can do something about it.
Contacts can now be filtered by their status. This allows, for example, to display only active, inactive or unsubscribed contacts.
You can now delete contact lists you are no longer using. This allows you to keep your account clean and save money. No need to worry about reports from campaigns sent to these lists as they remain available even after the list is deleted.
Your custom list attributes are now available in the Email designer, allowing you to more easily personalize your campaigns, like “Hello [firstname]”.
We've made it easier to share links to pages in the app, like a campaign report, even if the people you're sharing it with aren't logged into their Cakemail account. When the person clicks on the link, she will be redirected to the login page. Once logged, she will be brought to the linked page.
What happens when your subscribers click Subscribe or Unsubscribe? You can now define all the pages your subscribers interact with during the subscribe and unsubscribe flow.
Email screenshots are now displayed for all campaigns that are in draft, outbox or sent. They provide a visual clue to help you find what you're looking for.
We’ve improved how things work behind the scenes when someone creates a Cakemail account in order to increase security and ensure a better experience.
Bug fixes
Statistics on opens have been corrected in campaign reports. Something was not right but now it’s fixed.
We’ve fixed an issue with the delay we set in Automation between each action.
For resellers
System emails have been redesigned.
Reseller partners can also now modify them or use their own templates.
Version 1.2
Released June 1st, 2021
Automation
Email automation is now available in the Cakemail Next-gen app. It allows for the creation of an email series or drip campaigns. You can now trigger emails to new subscribers based on predefined rules and delays. In a future release, these emails could be made conditional to specific events such as email opens, clicks or sends.
White-label
Resellers can now offer the Cakemail Next-gen app under their own brand. Branding includes logo, colours and URLs through the app. Existing resellers should contact our Customer Support Team to have this feature deployed to their account.
Other improvements
Cakemail Next-gen App is now fully available in French.
The campaign reports have been improved.
List management and segmentation have been improved.
Version 1.1
Released March 15, 2021
Campaigns
Over 600 new email templates are available within our email designer. These templates are searchable by label via the advanced filters and are classified into three categories: Usage (newsletter, tutorial, product launch, etc.), Industry and Seasonal.
Account and user management
Plan management features are now available to all new accounts. Existing accounts should contact our Customer Support Team to have these features deployed to their account.
Security
To further increase security, the password security policy has been improved.
Languages
The French version has been improved. Merci de votre patience.
Version 1.0
Released January 28, 2021
Cakemail Next-gen
With Next-gen, we’re rebuilding Cakemail from the ground up to make it easier for organizations to nurture relationships. Although this initial release does not yet contain all the features available in Cakemail Classic, it does bring significant improvements to the user experience. This release is available under the Cakemail brand only. Reseller support and white-label functionality will be added in a subsequent release.
Next-gen App is built on Next-gen API, available to developers and partners.
Onboarding
Easily get started with Cakemail Next-gen with a step-by-step guide to setup your account. We've also revamped our knowledge base.
Sender management
There is a new section to allow the management and validation or sender names and emails. This helps preventphishing and improved security.
Contact management
Add new contact lists
Modify your list’s custom attributes for better personalization
Add or import contacts to a contact list
Access contact detailed information and activity
Modify contact detailed information
Create new segment to better target your audience
Modify existing segments
Manage your account suppression list making sure you don’t send emails to people who don’t want to receive them
Subscription forms
Create new subscription form to grow your audience
Modify existing forms using our drag-and-drop editor - adapt to your landing page
Easily embed your subscription form either by linking to it or by pasting the code on your website
Campaigns
Create campaigns easily either with a wysiwyg editor or by pasting the code of your template.
Preview your campaign and send yourselves a test
Schedule your campaign to send it in the future or send it right away
See the progress of your campaign being sent
Duplicate a previous campaign to get started faster
Analytics
Review performance summary of your campaign with beautiful images and graphics
See detailed information about contact activity and link performance
Get email marketing insights sent right to your inbox.
