EMAIL MARKETING FOR NONPROFITS
Engage your members and donors in true simplicity
The essentials nonprofits need to engage their audience and drive more donations.
Cakemail for nonprofits at a glance
Ease of Use
Cakemail prioritizes simplicity, offering the essentials without added complexity.
Dependable Support
Access immediate, professional support by humans in just a few clicks.
Close Guidance
Level up your skills and email strategies with close feedback from Cakemail.
Powerful Tools
Go beyond email with automated workflows, forms, reporting, and more.
Reliable Delivery
Reach donors on schedule, with sending we manage for you.
ONLY THE ESSENTIALS
All the tools, guidance, and support you need to grow your nonprofit
Your members, supporters, and donors, all found in one place
- Manage all your contacts – donors, volunteers, members, supporters, etc – in one account. Get a view of your entire audience.
- Work the way you want. Create lists for VIPs, active members, or frequent donors. Engage them as often as you need.
- Create emails your audiences respond to. Send simple emails, newsletters, or even automated email sequences.
Simple yet powerful marketing tools
- No deliverability expert required. We authenticate your domain, watch your complaint and bounce rates, and tell you when something needs attention.
- Analyze the performance of your campaigns with comprehensive analytics. Learn how to fine-tune your message to engage your audience more effectively.
- Build your emails with our drag-and-drop editor. Send emails in just a few clicks. Email marketing doesn't need to be complicated.
Professional support your organization can rely on
- Get your questions answered. Our world-class support team will always be just a few clicks away.
- Get more than support. Want to discuss your strategy or need help setting things up? Our team can help.
- Improve your skills and marketing knowledge. Get new ideas from our content library or join a live training session.
Hundreds of nonprofits already use Cakemail to engage their audiences
"I love the simplicity of the service, the way you help me when I struggle, and how my emails look so polished when I send them. People are telling me: you're so smart, but Cakemail is, I just use it!"
Lisa Ann
Manager, Life Post Concussion
"My team members can easily prepare campaigns using their basic office skills and a little guidance from me. It's really great."
Ann Hubert
Volunteer Media Manager, Eckankar Québec
GET STARTED WITH CAKEMAIL
Sign up directly with Cakemail or through our partner platform
Cakemail and Yapla have partnered to offer an all-in-one solution for NPOs.
Nonprofits get:
- Cakemail's complete email marketing solution and our world-class support.
- Yapla's proven payment, donation, website, event, and membership solutions.
- All easily accessible through Yapla's modern interfaces.
Nonprofit marketing FAQ
Nonprofit marketing is the promotion of a nonprofit organization or NPO to its members, donors, supporters, or potential volunteers. It can involve developing a brand, creating communication material, organizing events, or building relationships to raise awareness for the cause and their organization.
A nonprofit organization might use marketing to attract donors, raise awareness, build support, or drive change. Often, the organization would create a marketing plan at the start of the year. That plan might include tactics and strategies (like using email marketing). From then on, a marketing or a community outreach team would try to execute the plan, looking at reports and measurements to assess the performance.
Marketing is crucial for nonprofits. Without marketing, a nonprofit would struggle to gain visibility, engage supporters, build credibility, and raise awareness for the cause. Although there could be other ways to build support for a nonprofit, marketing is one of the most effective strategies to raise awareness for a cause.
Marketing a nonprofit organization starts with strategic planning. An organization could, for example, start by defining its different audiences (members, donors, supporters, etc), crafting messaging, creating the brand, defining channels, and identifying tactics to market the organization.
Yes! All nonprofits should try to build and maintain a subscriber list. Having your own email list allows your organization to directly engage and retain donors and supporters. Unlike social media, email allows organizations to reach the totality of their subscribers as often as they want. An email list is one of the most valuable assets of a nonprofit.
Email marketing is one of the most cost-effective tools a nonprofit might employ to engage its audiences. Start free with up to 500 contacts and 6,000 emails a month. When your list outgrows it, paid plans scale by contact count — see the pricing page for current rates. Email lists with the appropriate permissions never expire. A nonprofit could potentially engage and build relationships with its subscriber list for years.
Most nonprofits use email marketing to raise donations, keep contact with their audiences, or promote events they're organizing.
To start with email marketing, a nonprofit needs to select an email marketing provider, create an account, and upload a contact list. If the organization does not have an email list, they can build one by adding a subscription form on their website, asking donors and supporters to subscribe, and running ad campaigns to drive subscriptions to their list.
Nonprofits can use email marketing to engage supporters, collect donations, recruit volunteers, share news, or promote events. At Cakemail, we see nonprofits utilize email marketing in large part to share newsletters with members and supporters, promote fundraisers, and send updates on the mission and progress of the organization.