Follow this checklist to make sure your communication is optimized and help you improve your email marketing effectiveness.
☐ From Name and Email: Is the sender recognizable?
☐ Reply-to address: Is it a real email? (check for typos or unwanted spaces) and avoid noreply and role accounts.
☐ Subject: Make sure you have no typos in your subject and that it’s explicit. Optimize your subject line.
If you use merge fields:
☐ Preview as: Check at least 3 different contacts to make sure the information displays properly
☐ Do you have the link to show the email on the browser?
☐ Do you explain that the subscriber signed up for the newsletter?
☐ Do all the images display properly?
☐ When you mouse over the images, is there a clear alternate text that pops up?
☐ Do all the links work?
☐ Do the links bring you to where they are supposed to land?
☐ Are special characters displaying properly?
☐ Do you have a mandatory unsubscribe link [UNSUBSCRIBE]?
☐ Do you have the [CLIENT.ADDRESS] tag? Does your address appears correctly?
☐ Send yourself a test email (you might also want to send it to a second email of yours or a friend to check for typos) so you can see what your recipients will see.
☐ Make sure to test the text version as well as the HTML version of your email.
☐ Send yourself another test after you changed something.